This information is research on current trends to help you consider how to reach your target audience and where to reach them to accomplish effective online advertising. In an online marketing campaign, while quality content remains the first objective, your business must also evoke a process that will produce leads from your content, as well as, have a process in place to convert them into a subscriber or buyer.  #1  Internet advertising continues to grow in USA . With an emphasis on advertising on mobile devices where there has been a 66% increase since last year. #2  Google and Facebook continue to be largest advertising venues. Google $30B (18% growth from 2014)and Facebook $9B (59% growth from 2014). #3  Online advertising can be effective. Google has demonstrated online advertising can work with $75B in 2015 revenue. But,  93% of users have said they considered ad blocking software, which speaks to the nature of advertising users are will...

#1 Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. January 2015 #2 95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day.  January 2014 #3 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. November 2014 #4 About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. July 2014    #5 83% of consumers reported that they have had a "bad experience with social media marketing."  February 2015 All information is provided at the CMO Council web site.

Content marketing research   shows that quality core content is a key to successful online content marketing. In this study 73% of respondents said they would make a purchase from a brand that regularly gave them useful information in their advertisements. Today, digital platforms and social networks have changed the relationship between brands and consumers. Consumers have more choice than ever before and  are engaged even in creating content. Reaching and engaging these new, active and connected consumers—Generation C (YouTube Generation), is a constantly  evolving challenge. However, for brands that embrace this challenge, it is also an  opportunity to bond with people more strongly than ever.  A six-month survey ( full report here ) interviewed nearly 2,500 consumers who’d recently purchased products in the auto, beauty and smartphone categories. Here is a list of the top ten “points of influence”: Word of mouth (74%) Retailers and store visits (...

This research is made available through PEW Research, a non-profit organization. #1   As of September 2014: 71% of online adults use Facebook 23% of online adults use Twitter 26% use Instagram 28% use Pinterest 28% use LinkedIn #2   Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. Here are some strictly Facebook statistics .... #3 Facebook users are more trusting than others #4 Facebook users have more close relationships #5 Facebook users are much more politically engaged than most people #6 Facebook revives “dormant” relationships Learn more about social marketing our our web site - click here.

Two surprising stats to me ...  70% of marketers use a blog which is second to 71% using visual content but here's the rub ... only 50% of those marketers with a blog - have a mobile friendly blog. I guess they are not reading my blog :-) Here are six main points from the 2014 social marketing research: Twitter, YouTube and LinkedIn hold the top spots for future plans: A significant 66% of marketers plan on increasing their use of these social networks. Marketers want to learn most about Facebook: While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. Video becoming important: A significant 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video. Podcasting on growth trajectory: Only 10% of marketers are involved with podcasting, yet 26% plan on increasing their podcasting activities and 43% of marketers want to learn m...

This video research will give you some serious evidence to consider when thinking about online video as part of your marketing tool set. Keep in mind that you have 10 seconds to capture the attention of the viewer.  Visible Measures research is showing that 20% of your viewers will click away from a video in 10 seconds or fewer. #1 According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact: 26% looked for more information about the subject of the video   22% visited the website named in the ad 15% visited the company represented in the video ad 12% purchased the specific product featured in the ad #2 Of all viewers who watch online videos, 64% are more likely to buy a product on an online retail site. In addition, visitors who view videos stay on the site an average of 2 minutes longer than thos...

We’ve all heard about the importance of social media marketing. But if you think good social media eliminates the need for a great product, great customer service or other traditional marketing, think again. Vaynerchuk helped grow his family business, Shoppers Discount Liquors in Springfield, NJ, from a $3 million retail store to a $60 million success story. And he says social media was only part, though a very important part, of the process. As Vaynerchuk recalls, it didn’t start with a video blog or the trendy social sharing so often talked about today. It started with good old fashioned sales and customer service. He explains: “That was done through operations. That was me on the floor selling more. Then the website kicked in the momentum in 2000, 2001, 2002. Then search marketing 2002, 2003, 2004. Then kind of like just fixing, getting better at it in 2004, 2005. And then in 2006 started Wine Library TV which took it to the next place. And the reason it gets so much credit...

These represent users who may be using a computer, mobile device, or an email account. Who uses the internet in USA? 87% of all adults (both males and females) Age Group 18-29:  97% 30-49:  93% 50-64:  88% 65+:     57% Click here to view all results .

Internet experts and highly engaged netizens participated in answering an eight-question survey fielded by Elon University and the Pew Internet Project from late November 2013 through early January 2014. One of the survey questions asked respondents to share their answer to the following query: As billions of devices, artifacts, and accessories are networked, will the Internet of Things have widespread and beneficial effects on the everyday lives of the public by 2025? Describe the evolution of embedded devices, "wearables," and "scannables" by 2025 - where will commercial and social applications of the Internet of Things most commonly and vividly be felt? What social and political difficulties will accompany its rise? Pleasediscuss what you believe the barriers are to the spread of the Internet of Things and the benefits that are claimed for it. Bonus question: Consider the ways in which people will most commonly interact with the Internet in 2025 and tell us ...

42% of online adults use multiple social networking sites, but Facebook remains the platform of choice. Some 73% of online adults now use a social networking site of some kind.1 Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project. While Facebook is popular across a diverse mix of demographic groups, other sites have developed their own unique demographic user profiles. For example, Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and internet user...

Over 11m teenagers and college students have left Facebook since 2011, an analyst claimed today. Digital consultancy iStrategy Labs today released a study it says uses data from Facebook’s own Social Advertising platform to come up with the shocking figures. Experts believe that young people are increasingly abandoning the site to turn to apps such as WhatsUp, Snapchat and others. According to iStrategy, Facebook has 4,292,080 fewer high-school aged users and 6,948,848 college-aged users than it did in 2011. Late last year Facebook shares went on a 24 hour rollercoaster after the company's chief financial officer admitted that teenagers are losing interest in the site. Shares in the social network soared around 15 per cent to $57.98 (£36.16) following the site's latest quarterly earnings announcement, before suddenly failing to $47.40. The dip was attributed to comments made by Facebook's chief financial officer David Ebersman about a decline in ...

Twitter is unique for its brevity - only 140 characters are allowed in any post. But even within those tight linguistic confined, conversation is becoming shorter and shorter. Two researchers at the University of the Philippines have found that in just three years, tweets have gotten two words shorter - falling from 10 words, on average, to eight. Interestingly, the length of tweets also varies state-to-state. Twitter users in the Deep South appear to tweet fewer words and characters than anywhere else in the U.S. Shortening and streamlining language is a trend that has tracked with language through history - and it's been accelerated by Twitter, they say. Controversially, the authors of the study theorize that race is a factor in this trend. Read more : http://www.dailymail.co.uk/news/article-2502391/The-map-shows-tweets-shortest-Deep-South-getting-shorter-users-speaking-slang.html#ixzz2kRVMyHxH

Broader adoption of the Internet will keep governments on their toes as wired-up citizens exercise their newfound power to check rights abuses, Google chief Eric Schmidt said on Saturday. "In nations and communities around the world, citizens are turning to online tools to keep their governments honest," he told business leaders on the sidelines of the Asia-Pacific Economic Cooperation ( APEC ) forum in Honolulu. "Whistleblowing has never been so easy," he said. Schmidt cited demonstrations that toppled the leaders of Tunisia and Egypt in which activists used Facebook to schedule protests, Twitter to coordinate them and YouTube to broadcast the events to the world. "Online citizens can find like-minded allies, they can find like-minded diasporas from a country," he said. With 52 percent of the global population under the age of 30, the youth can have a bigger say on issues because they are the most prolific users of the Inte...

By CLAIRE CAIN MILLER   SAN FRANCISCO — Acknowledging that some searches were giving people stale results, Google revised its methods on Thursday to make the answers timelier. It is one of the biggest tweaks to Google’s search algorithm, affecting about 35 percent of all searches. The new algorithm is a recognition that Google, whose dominance depends on providing the most useful results, is being increasingly challenged by services like Twitter and Facebook, which have trained people to expect constant updates with seconds-old news. It is also a reflection of how people use the Web as a real-time news feed — that if, for example, you search for a baseball score, you probably want to find the score of a game being played at the moment, not last week, which is what Google often gave you. “This is the result of them saying we need to find a way to more effectively get fresh content up,” said Danny Sullivan, editor of Search Engine Land and an industry expert. “...

This is a sign of the times. The entire country is moving to use eBooks by 2015. That means students are carrying iPads instead of knapsacks. No more losing your homework because the dog ate it.  Sonds like SK is serious about giving their kids a real education opportunity. http://www.advancedtechnologykorea.com/?p=8000 www.EzWebManifesting.com Classes and tools to grow you web skills ShastaConnect Local Marketplace and Life Links Discernment Times Magazine Natural Living Resources and Information

In a recent Harris survey, the number of Americans utilizing e-book readers nearly doubled during the past year. 15%of adults polled used an e-book reader, compared to 8% from 12 months prior. 16% of Americans read between 11-20 books per year. 10% of Americans read more than 21.  Among e-book readers, that figure is closer to 27%  http://www.thebookseller.com/news/number-americans-reading-e-books-doubles.html