DIY Marketing Intel Two essential ideas that will help you expand your online business reputation.  Make no mistake, you make decisions all day long based on the reputation of businesses you buy from. What are you accomplishing to enhance your business reputation? Google is changing how they display search results . Going forward, they are emphasizing mobile ready web content. More about that in my next newsletter.  Right now, you should be aware of highlighting your data in search results. Over the years there has been confusion about the power of link building. But, that is only because there was confusion around how Google search results were being calculated. There are two types of links in marketing lingo. Inbound links are ones coming to your site from another location.   Outbound links are ones leaving your site and going to another location.  You want to make sure you have distinguished inbound links. DISTINGUISHED INBOUND LINKS Quali...

Running a business on the web is morphing. Are you keeping up? It wasn't too long ago that you could get a web site up and running with quality SEO, Search Engine Optimization, techniques and you were good to go.  That effort would insure you are going to appear as an organic listing on the first page of Google search results. While that is important, and still very achievable, you are going to see your online inquires decline if you slack off on activity to build your business reputation. There are a number of factors for this. The big one is that, while Google is the biggest search engine, there are other web sites people search to find a product or service they want.  Recents studies, by PEW, show that more than half of all internet users conduct research online before making a purchase. A few of those heavily popular sites are Facebook, YouTube, Pinterest, Tumblr, Vimeo, LinkedIn, and there are others. In the old days your marketing plan was buying yellow page ...

This is a true, bonafide, example of a marketing a local business to boost community awareness of his services, a taxi company, just by using his smart phone, photos, and a Google Local Business listing. One local business client did something amazing and fun - he took photos of his taxis at various local places and uploaded them to his local business listing in Google. All done of this done from the comfort of using his smart phone. And, my oh my, look at what Google is sending him .... This is proof positive of a simple, just about free, marketing method that any business can accomplish. The next step in this effective marketing technique is taking it one step farther .... to set up a link, in his business listing on Google, to a landing page , on his web site, to start converting some of his viewers to subscribers. A great example of simple, successful smart phone marketing and the proof is in the pictures. Steu Mann, Ez Web Company

This information is research on current trends to help you consider how to reach your target audience and where to reach them to accomplish effective online advertising. In an online marketing campaign, while quality content remains the first objective, your business must also evoke a process that will produce leads from your content, as well as, have a process in place to convert them into a subscriber or buyer.  #1  Internet advertising continues to grow in USA . With an emphasis on advertising on mobile devices where there has been a 66% increase since last year. #2  Google and Facebook continue to be largest advertising venues. Google $30B (18% growth from 2014)and Facebook $9B (59% growth from 2014). #3  Online advertising can be effective. Google has demonstrated online advertising can work with $75B in 2015 revenue. But,  93% of users have said they considered ad blocking software, which speaks to the nature of advertising users are will...

Online Marketing Ideas Keeping Pace With Consumer Shopping Habits When you stop to think about it, the internet has revolutionized how and where consumers shop. One reason you need to care about your SEO (Search Engine Marketing) is this; search engines play a major role in the  purchase of products or services.  If you are not sure how to structure your SEO strategy, then I suggest thinking like someone shopping for your services. What phrase will they use in Google to find what they need which connects them to your business? A common mistake is to configure SEO equity based on a business name. With the free business listings in Google and Bing, automatically search engines algorithms will connect your business name with your services. But, if you have a brand name you want to solder into search engines, that requires a different type of SEO strategy. "Just about 60% of all organic clicks go to the organic top 3 search results." ...

PageRank (PR) is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results. PR can impact your SEO and SEM, depending how you structure your web content . Today, PR is used as the gold standard for measuring the quality of a web site or blog.  The history of PageRank (PR) PR was developed by Google founders Larry Page and Sergey Brin at Stanford. At the time that Page and Brin met, search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results.  PR is patented by Stanford, and the name PageRank comes from Larry Page .  What does PR accomplish? PR is a Standard that measures a web page's importance using baseline values inherent to the software code of PR. Page and Brin's theory is that the mos...

Hey, stop relying on other folks to market you. Discover the power of social marketing by DOING IT in my class. Over the seven sessions you will learn how to do your own web based marketing.  Take hold of your destiny, expand your reach and connect with more people in an authentic manner.  First class is this Saturday. http://www.ezwebmanifesting.com/styled-2/register.htm

Writing articles is a time proven technique to generate beneficial exposure. This video walks you through the process of writing an article and shows where it can be posted for free.   Steu Mann He is an author and Reiki Master. His web site is ShastaConnect.com and offers a free directory of the diverse energetic and spiritual resources in the Mt Shasta area, which can be utilized around the globe. You can connect him about a free Reiki session . Discover Discernment Times Magazine and promote your business in the online marketplace there .  ---------------  EzWebManifesting.com: create lasting promotional videos to use on your website or mail them prospects, and post them on youtube.com . Mount Shasta Business, Free Community Directory, Community Calendar, Marketplace and Life Links Discernment Times Magazine:  free online natural living resource for families and communities about sustainability and home health care