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Showing posts with the label SEO Guide

2 Free Pro Tips: How To Use Your Domain To Build Your Website Rankings

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For years, Google Domains was the least expensive method to acquire your domain. But, that changed when they sold their domain service to Squarespace Domains a few years back. My two Pro tips below will improve your website plan and contribute to enhancing your SEO strategy. Wherever you have purchased your domains, the entity responsible for managing them is called the Domain Registrar. Every year you pay an annual fee to own that domain. We all want the best service at the least cost, which is what Google Domains provides. Many people believe that GoDaddy is the cheapest. They did massive advertising promoting 99 cents for a domain. But, after that, the annual down cost can be higher than any other Domino Registrars. On top of that feature, GoDaddy charges you for everything. For example, GoDaddy charges you if you use website email addresses. The costs add up to prove they are one of the most expensive Domain Registrars. On a long-term basis, Google Domains was the least e...

SEO: Three essential terms to know about Google that benefit your online business

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These three terms describe how Google identifies and sorts the content of billions of web pages that just keep growing in number - every day. You want potential customers to find you, so take the time to learn these three terms. They are the foundation of any SEO effort that's done correctly . How does “ Crawling ” benefit my business? Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. A googlebot is a software that travels the web and reviews almost all of the existing web pages and files on web servers. They use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generat...

SEO: 3 easy steps to improve your seach ranking results

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In the last two weeks I have been swamped with calls from people offering me SEO services . Naturally, I talked with them to see understand  their  services and prices. My disappointment was hearing fees ranging from $99 - $199 a MONTH, without a guarantee.  Here are three easy steps to measuring your SEO. It makes sense to decipher what your SEO dollars are returning to your business. #1 Don’t base SEO results on finding the name of your business in search engines Obviously, your potential new customers don’t know the name of your business, all they know is a service or product they want to buy or use. I have seen too many people get excited about finding their business name in search engines, paying for that kinda result is a waste of money.  Honest SEO results translate into people finding your business based on the description of your  offering(s)  AND your geographic location. #2 Make a list of words/phrases that describe you...

SEO: five point plan to success

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internetLiveStats.com There are billions of web sites, so how do people find yours? The only lasting method of success is building organic search results .  Don't expect to accomplish this task overnight. It will take time, but at the very least, you should see some changes in 4-5 months is you are using the best SEO methods available. This article will cover the five best actions to take in building and sustaining quality SEO . #1  Build a blog presence Once you have your web site done, use a blog to fortify it. Setup a free blog, and use a custom domain for it. Google Domains, at this time, is selling domains for $12 a year and they are easy to setup with no hidden costs - unlike Godaddy. Your blog is where you do weekly updates about your services and products. Blogs are picked up more frequently in news feeds than web page content. This is by design in Google's' algorithm. There is a test you can do to confirm this. But, before you start tes...

SEO: what should it cost and what are measuring metrics

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The two key questions everyone asks about SEO ..... 1. How much is the SEO going to cost?  Nearly every business today must decide how much to spend on search engine optimization (SEO) .  2.  Do I really need SEO ... to have to pay for SEO, or can I do it myself?  Robust online marketing is imperative for survival in a web-driven world. This post will answer those questions in detail and I' will be using a 2012 SEO research plus my 10+ years of experience working successfully with clients to accomplish quality SEO. Payment Models On SEO SEO providers/agencies typically offer four main forms of services and payment: Monthly retainer : In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link buil...

SEO & Links - How to Have A Google Friendly Site

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Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site. Make sure that other sites link to yours Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Keep in mind that our al...

SEO Guide - 10 Questions to Ask Your SEO Service

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If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. #1 Can you show me examples of your previous work and share some success stories? #2 Do you follow the Google Webmaster Guidelines? #3 Do you offer any online marketing services or advice to complement your organic search business? #4 What kind of results do you expect to see, and in what timeframe? How do you measure your success? #5 What's your experience in my industry? #6 What's your experience in my country/city? #7 What's your experience developing international sites? #8 What are your most important SEO techniques? #9 How long have you been in business? #10 How can I expect to communicate with you? Wil...

SEO Guide - 9 common mistakes of search engine marketing

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SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines - aka marketing in the 21st century. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Another piece of marketing is how you have your page setup in terms of words, links, and format. Another layer of marketing involves your content is meta tags and rich snippets. Those two help search engines decipher what you are providing. In the old days there were desktop computers. Then came laptops. Nowadays there are all sorts of mobile devices too, many of which are more powerful than those computers that sat on a desktop years ago. Can your web site or blog be easily read by a mobile computing device? And the layer after that is social marketing. You want your web site to be plugged into networks so people can find you more easily. Remember when Google was just a search engine. Today, Goog...

SEO: 4 Most Important Web Page Elements

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With billions of web pages, in order for your page to soar in the search engines, there are certain elements that you must have in each web page. SEO (search engine optimization) has morphed over the years in its' practices. That is nothing new really, all technology morphs over time. Cars are a another example of changing technology. When you are getting ready to publish your content, make sure it has these elements and you will accomplishing some basic SEO principles. Content above the fold   Most web sites today are using an image at the top of the page, so "above the fold" means the top half of the page underneath that image which begins the page. If you are not using an image on the top of your page, "above the fold" means the top half of the page. This content should contain key words. Key words are what you want to be found by in searches performed in a search engine. But, don't over due it. Use the key words in normal conversation tone, don...

Guide: How To Interview For SEO Help

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You have heard lots about SEO (search engine optimization). You may even know you need it. But how do you go about finding some with the right credentials and experience?  If you enjoy doing it yourself (DIY) checkout my 7 steps to SEO your blog . When To Hire? The best time is before you get started with a web site or blog. But, an effective SEO  professional can turn around any web site or blog so they begin receiving search engine visibility - being displayed in search engine results pages( SERP) for searches related to specific services or products. Questions To Ask Get more information by asking these seven essential questions. The answers will provide you with the measures to compare SEO candidates you are interviewing. - Can you show me examples of your previous SEO work/results? - Do you suggest organic results over paid advertising results? - What time frame do you think I should use to expect some results? - How will you measure the success of the SEO work on my be...

SEO: Three Things To Consider When Hiring SEO Assistance

In this article I offer guidelines on how to measure SEO, search engine optimization, or SEM, search engine marketing, services for your website or blog. At one time or another you will be pitched to hire someone. Now you are gonna know what to look for in hiring someone. It’s the century old story. You can buy a dress shirt at the box store for a lot less than at the men’s store. But, the shirt at the men’s store is custom fit to your shape and the actual shirt material is a different quality.  You always get what you pay for. Hopefully, after reading this article, you will have a better understanding of the characteristics being offered to you for SEM and SEO work. Make no mistake, SEO and SEM are critical to the success of any website or blog. There are millions of web sites and blogs out there You must consistently provide quality SEO and SEM to your pages in order to stand out from the herd; show up on the front page of the search engine results. I have covered the six common ...

SEO: 7 Simple & Effective Blogging Tips

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Putting a blogging strategy into place is a proven method to enhancing your web reputation and your visibility. Even better, blogs are free to acquire and just require your energy and desire. All you need is some thoughts about about the qualities and features of your products and services, along with ideas to educate folks. Blogs work better when they inform the reader. A blog used as a "sales pitch" is less appealing to readers and to search engines. In this post I will cover some effective, but simple techniques to SEO (search engine optimize) your blog posts. Online marketing is a must have for any business who wants to stand out from the herd in the search engines. Be sure your content in informative, even Facebook is removing promotional sharing in its' new rules. People want to make their own choices, just help them understand the benefits of what you are offering without pitching it. These techniques below will optimize your blog and blog posts for more s...

New Facebook Rules Will Stifle Small Business & Entrepreneurs

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More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint. The top three reasons owners cited for creating a Facebook page were customer acquisition, building a network of followers and increasing brand awareness, according to the survey. Chrisy Bossie built a $100,000-a-year gemstone e-commerce business by sharing information about her products on her company’s Facebook page several times a week. “Steals in the Shop! I have a TON of new 36-inch-long necklaces, most priced at $15, available in amethyst, lapis, watermelon tourmaline, turquoise.... Shop them all here,” she wrote in a recent marketing post on a Facebook page for Earthegy, the business she runs from her home in rural Kent Store, Va. She als...

A well-designed website plan is the optimal foundation