With billions of web pages, in order for your page to soar in the search engines, there are certain elements that you must have in each web page. SEO (search engine optimization) has morphed over the years in its' practices. That is nothing new really, all technology morphs over time. Cars are a another example of changing technology. When you are getting ready to publish your content, make sure it has these elements and you will accomplishing some basic SEO principles. Content above the fold   Most web sites today are using an image at the top of the page, so "above the fold" means the top half of the page underneath that image which begins the page. If you are not using an image on the top of your page, "above the fold" means the top half of the page. This content should contain key words. Key words are what you want to be found by in searches performed in a search engine. But, don't over due it. Use the key words in normal conversation tone, don...