1. Consumers are saying that blogs are more influential in shaping opinion than Twitter, and when it comes to affecting purchase decisions, more important than Facebook. ( link to study ) 2.  Blogs are the third most important influence that affect consumer spending. ( link to study ) 3.  Eleven case studies in new marketing ideas that use blog to create businesses and gain online exposure. ( link to studies ) 4. Seve reason to help you formulate your blogging strategy. ( link to report ) 5. Ten tips to get your blog going, blogging 101, or enhance your existing blogging ( link to report )