Search bots organize and run the internet. These five elements contribute to helping them understand your business and improving your organic search rankings. There is one distinction with these tips: there is no paid advertising. To me, paid advertising is a sizzle aspect. Your website is only visible when you are paying ad fees. There is nothing wrong with a paid advertising campaign; it’s a separate beast, and I will cover it in another article. What you can achieve with my tips, based on my experience, is expect an improvement in organic search listings. Overview Service contractors offer a diverse selection of products. My work has been with home service contractors, numbering in the hundreds of thousands in the USA. Actually, I consider myself a service contractor: the owner of a small business that provides services to other businesses, specifically business-to-business (B2B). What is a service contractor? Most of the service contractors I have worked with are genera...

SEO (Search Engine Optimization), which is also known as search engine marketing, has two distinct flavors. And, both are based on organic search results - not paid ads. Gear your content with a "local" strategy and you are telling Google to display your wares when searches are made in your local area or about your local area. Configure your content with a "national" strategy to have your wares displayed when someone searches anywhere in USA, or globally, using terms relevant to your products/services. For example, if you are offering services such as construction or a restaurant, you probably don't need to attract a national audience.  On the other hand, when selling books, consulting, or jewelry you can deal with potential customers located in broader geographic locations. Two tips . To  succeed  with local SEO, make sure you placed your business in the FREE Google and BING local business directorie...

Online Marketing Ideas Keeping Pace With Consumer Shopping Habits When you stop to think about it, the internet has revolutionized how and where consumers shop. One reason you need to care about your SEO (Search Engine Marketing) is this; search engines play a major role in the  purchase of products or services.  If you are not sure how to structure your SEO strategy, then I suggest thinking like someone shopping for your services. What phrase will they use in Google to find what they need which connects them to your business? A common mistake is to configure SEO equity based on a business name. With the free business listings in Google and Bing, automatically search engines algorithms will connect your business name with your services. But, if you have a brand name you want to solder into search engines, that requires a different type of SEO strategy. "Just about 60% of all organic clicks go to the organic top 3 search results." ...

We provide comprehensive services include unique web site design, along with implementation and maintenance, custom video creation, and specific graphics.  Search engines give your marketing a BIG boost when you are displayed on the first page of search results for terms relevant to your products and services. In this class you will learn how to produce successful SEO. The final exam is getting your web content displayed as an organic search result in Google - on the first page of search results. ( learn more )

In the last two weeks I have been swamped with calls from people offering me SEO services . Naturally, I talked with them to see understand  their  services and prices. My disappointment was hearing fees ranging from $99 - $199 a MONTH, without a guarantee.  Here are three easy steps to measuring your SEO. It makes sense to decipher what your SEO dollars are returning to your business. #1 Don’t base SEO results on finding the name of your business in search engines Obviously, your potential new customers don’t know the name of your business, all they know is a service or product they want to buy or use. I have seen too many people get excited about finding their business name in search engines, paying for that kinda result is a waste of money.  Honest SEO results translate into people finding your business based on the description of your  offering(s)  AND your geographic location. #2 Make a list of words/phrases that describe your services an...