With these three, free , tools you are upgrading your website technology and online marketing to easily receive important benefits: 1) producing robust organic listings in search engine results; 2) using the most advanced security; and 3) taking advantage of an easy marketing tool .... in the busiest search engine in your community and the world.  #1 Data Structure Information - Search Engine Tool Adding this tool provides explicit clues to search bots about how to classify and categorize the meaning of your page in the Google mother lode.  Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about your business services - features and benefits.  This is a top-shelf SEO (search engine optimization) tool . This is an introduction to this search engine tool: https://developers.google.com/search/docs/guides/intro-structured-data #2  Google My Business Profile - Marketing Tool Google has ...

Like it or not, if you want your website to gain traction in search engines, as an organic result, you must apply the seven steps in this video. These are seven distinct steps and each one has something specific you can do, and then measure the results from that action in Google Analytics. No use thinking you are going to beat the odds, online marketing is a process that is best accomplished step by step.  Real success is not going to happen overnight or even in weeks.  Be cautious of people promising you instant results to obtain organic results in search engine marketing. Newsletter :   Video Marketing Research (2018) Newsletter :  Digital Marketing - Two Proven Methods (2018) Techniques : 5 Tips To Build A Better Website

If you are serious about your online marketing success, then you have to become familiar with Google Analytics. This free data tool will measure many aspects of your website traffic. It can also be used to understand other channel traffic like your blog,  Facebook and YouTube sites. In this post we will cover two basic data views you MUST know in order to understand the 1) characteristics of your visitors are and 2) what activity your blog or website visitors accomplish in a visit. Once you are logged into Google Analytics you can view data or setup a new property.  A propoerty is a website or blog ... any URL you want to measure traffic on. ADMIN Screen To add or edit a property look at bottom left of the screen for the ADMIN icon that shows a gear. That will display this screen where you can choose the best button to continue your work. Link to full image of " Google ADMIN Screen ". When you first login to Google Analytics you see the screen below. ...

These are the clear signs that your digital marketing needs some tune up attention on any website platform, including Wordpress. #1 Video Marketing Your website traffic has not increased visitor traffic and/or your website pagesviews have not increased since you began your YouTube channel. FIX Revise the tags on your YouTube video to be more specific.  Or, include name of YouTube channels that are synergistic with your channel, meaning that when the synergistic channel videos play your videos will be displayed as a recommended video. #2   Voice Search Your website shows on first page of search results (FPSR) with organic listing using a traditional search - typing into the search field, however; site does not display organically in a search using Siri or Android Voice Command (AVC).   FIX   The best resolution is adding more content to flush out more features and benefits of your services/products. Either add more web pages or add more cont...

Being successful with your digital marketing relies on your understanding the necessary components of a online marketing strategy . According to the Stanford Persuasive Technology Lab, almost half of the online consumers they interviewed stated a website’s design is the number one criterion for discerning the credibility of the company. In other words, the foundation of your online success is based on a professional web site. Your website design instantly creates a good reputation of your business, or a bad reputation for your business - there is no gray area in this fact.   Distributing Your Business Information According to current online marketing reporting, there are two proven online marketing methods. Marketing Method #1 The most popular content viewing strategy for years has been online videos. "One minute of video is worth 1.8 million words."  Source: Forrester Research Today, YouTube.com is the second largest search engine - aka marketing channe...

Effective website design blends aesthetics with user experience to captivate and convert visitors using proven SEO techniques.

Tuning Your Digital Marketing Intelligence I think these three nuggets of research will help any business build a better online marketing strategy .... 1. Online Transactions According to a study in 2017, the three categories of online transactions are books/music, electronics, and apparel.  The expectation for growth is from categories that traditionally use showrooms. ~ KPMG 2017 2. Video Marketing  Video has soared during the last 12 months, with a 17% leap in usage. This looks set to carry on into 2018 – around 2 out of 3 businesses not currently using video plan to start in 2018, and, almost unanimously, those who already use video plan to continue. The vast majority also plan to increase or maintain spending on video in the next twelve months. ~ State Of Video Marketing 2018 3. Marketing Trends Services like Comcast and DirecTV may potentially partner with Snap Inc. and Facebook to distribute television content through these platforms. Brands should place...