Posts

Showing posts with the label search engines

Search Engine Stats: five important numbers to show what is trending

Image
#1 Consumers Prefer Mobile Browser To Apps For Local Information Source: BrightLocal While local businesses have alternative ways to be found in local search apps and vertical or specialized directory apps, the survey data here argue that consumers want to access local business websites on mobile. #2 Yahoo Loses Market Share As Some Firefox Users Return To Google Source: ComScore The February US search market share numbers are out. It appears that a portion of the gains that Yahoo made since November as a result of its default search deal with Firefox have been lost as some number of users return to Google. #3 Google Overtakes Traditional Media To Become Most Trusted News Source: Edelman Trust Barometer According to survey data search engines have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. #4 Google Still Doing At Least 1 Trillion Searches Per Year Source...

SEO: what should it cost and what are measuring metrics

Image
The two key questions everyone asks about SEO ..... 1. How much is the SEO going to cost?  Nearly every business today must decide how much to spend on search engine optimization (SEO) .  2.  Do I really need SEO ... to have to pay for SEO, or can I do it myself?  Robust online marketing is imperative for survival in a web-driven world. This post will answer those questions in detail and I' will be using a 2012 SEO research plus my 10+ years of experience working successfully with clients to accomplish quality SEO. Payment Models On SEO SEO providers/agencies typically offer four main forms of services and payment: Monthly retainer : In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link buil...

What is your web reputation?

The search engines can be your friend or foe. A smart internet marketing plan includes actively managing your online reputation to ensure perceptions of your services and products remain beneficial to your efforts. Search engines are user friendly; people know how to use them. Pew Research Center reports that over 90% of users find what they are looking for when using a search engine.  Without managing the content that creates your online reputation, you are trampling the protection of your most valuable asset. Our expertise and technology makes managing your reputation seamless with marketing your products and services.  We use several approaches to protect your reputation in our verified reputation management strategy.  1. Analyze negative and positive exposure We comb the search engines to locate all your data to gain a composite picture of your web presence. We can also help you minimize negative posts in search engines. 2.  Strategic p...

A well-designed website plan is the optimal foundation