These three terms describe how Google identifies and sorts the content of billions of web pages that just keep growing in number - every day. You want potential customers to find you, so take the time to learn these three terms. They are the foundation of any SEO effort that's done correctly . How does “ Crawling ” benefit my business? Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. A googlebot is a software that travels the web and reviews almost all of the existing web pages and files on web servers. They use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generat...

PageRank (PR) is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results. PR can impact your SEO and SEM, depending how you structure your web content . Today, PR is used as the gold standard for measuring the quality of a web site or blog.  The history of PageRank (PR) PR was developed by Google founders Larry Page and Sergey Brin at Stanford. At the time that Page and Brin met, search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results.  PR is patented by Stanford, and the name PageRank comes from Larry Page .  What does PR accomplish? PR is a Standard that measures a web page's importance using baseline values inherent to the software code of PR. Page and Brin's theory is that the mos...

With billions of web pages, in order for your page to soar in the search engines, there are certain elements that you must have in each web page. SEO (search engine optimization) has morphed over the years in its' practices. That is nothing new really, all technology morphs over time. Cars are a another example of changing technology. When you are getting ready to publish your content, make sure it has these elements and you will accomplishing some basic SEO principles. Content above the fold   Most web sites today are using an image at the top of the page, so "above the fold" means the top half of the page underneath that image which begins the page. If you are not using an image on the top of your page, "above the fold" means the top half of the page. This content should contain key words. Key words are what you want to be found by in searches performed in a search engine. But, don't over due it. Use the key words in normal conversation tone, don...

You have heard lots about SEO (search engine optimization). You may even know you need it. But how do you go about finding some with the right credentials and experience?  If you enjoy doing it yourself (DIY) checkout my 7 steps to SEO your blog . When To Hire? The best time is before you get started with a web site or blog. But, an effective SEO  professional can turn around any web site or blog so they begin receiving search engine visibility - being displayed in search engine results pages( SERP) for searches related to specific services or products. Questions To Ask Get more information by asking these seven essential questions. The answers will provide you with the measures to compare SEO candidates you are interviewing. - Can you show me examples of your previous SEO work/results? - Do you suggest organic results over paid advertising results? - What time frame do you think I should use to expect some results? - How will you measure the success of the SEO work on my be...

In this article I offer guidelines on how to measure SEO, search engine optimization, or SEM, search engine marketing, services for your website or blog. At one time or another you will be pitched to hire someone. Now you are gonna know what to look for in hiring someone. It’s the century old story. You can buy a dress shirt at the box store for a lot less than at the men’s store. But, the shirt at the men’s store is custom fit to your shape and the actual shirt material is a different quality.  You always get what you pay for. Hopefully, after reading this article, you will have a better understanding of the characteristics being offered to you for SEM and SEO work. Make no mistake, SEO and SEM are critical to the success of any website or blog. There are millions of web sites and blogs out there You must consistently provide quality SEO and SEM to your pages in order to stand out from the herd; show up on the front page of the search engine results. I have covered the six common ...

T hree essential terms you need to understand about how Google works to do Search Engine Optimization (SEO) on the internet. What does “Crawling” mean to me? Crawling is the process by which  Googlebot  discovers new and updated pages to be added to the Google index. A googlebot is a software that travels the web and reviews almost all of the existing web pages and files on web servers. They use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list o...