As New Scientist recently reported, a team of research scientists at Google has published a paper (PDF) explaining the idea of Knowledge-Based Trust (KBT) , an alternate way of determining the quality of web pages by looking at how accurate they are. "The quality of web sources has been traditionally evaluated using exogenous signals such as the hyperlink structure of the graph. We propose a new approach that relies on endogenous signals, namely, the correctness of factual information provided by the source. A source that has few false facts is considered to be trustworthy." The paper goes on to describe how Google could use an extraction process to compare the facts it finds on web pages to facts that are stored in a knowledge base (think Knowledge Graph / Knowledge Vault ), and reward pages that are found to be more accurate. In cases where a single web page doesn’t have enough facts, the paper suggests relying on other pages from the same website to determine tr...

SEO, Search Engine Optimization, is an effort that takes time and patience. It starts with a recipe because there are certain elements you must have in place to accomplish quality SEO. What are the SEO Elements ? Web Site Produce a site with your own domain, not a free web site domain since social marketing sites like StumbleUpon no longer accept those. Avoid building your material with a complex CMS (content management system) unless you have skills to update it wisely and for the long haul.  If you are a DIY person use WordPress, but keep up with design trends and system updates; otherwise, you will have a hackers paradise. Your web site is the place for static content on your products and services. along with your store. If you hire someone to build your site, get a fixed fee for 12 months that includes unlimited content updates. After the first year you should be in the search engines with significant organic search listings. Blog Put your blog on your web site or at ...

This is a great site on a home based business opportunity with non-GMO food products , along with good information on health and fitness. The woman who owns this site climbed Mount Everest and uses that experience to help her clients. Watch the short video to learn quality techniques for using text on a web page or blog post to improve your SEO .

While this local book store has over 20,000 books in inventory, a thriving Facebook page, and an Amazon page where they sell books; they were invisible in the search engines. Now, a few months later, they are on the first page of search results.

This video compares the results of a local business listing to a organic search result in Google. While both are free, which one is more reliable?

It is easy to have people find your product or service in Google by searching with multiple key phrases. Here is a video that illustrates that accomplishment.     For more information - click here .

Quick video to explain the benefits of using SEO, Search Engine Optimization, as a free marketing tool.  When you do SEO correctly, you make your content available to be displayed as an organic search result thereby bypassing the need to spend money on paid ads or pay per click (PPC) ads with Google AdWords. Get more information - click here.

Meta Tags are important, especially the 'description' tag per Google developers. Be sure you have inserted that tag into your blogger or blogspot site. This short video will show you how to accomplish that. Click here to view the video .

More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint. The top three reasons owners cited for creating a Facebook page were customer acquisition, building a network of followers and increasing brand awareness, according to the survey. Chrisy Bossie built a $100,000-a-year gemstone e-commerce business by sharing information about her products on her company’s Facebook page several times a week. “Steals in the Shop! I have a TON of new 36-inch-long necklaces, most priced at $15, available in amethyst, lapis, watermelon tourmaline, turquoise.... Shop them all here,” she wrote in a recent marketing post on a Facebook page for Earthegy, the business she runs from her home in rural Kent Store, Va. She als...

Knowing what you have to have is the easy part of throwing your web site into the world.  The trick is to get the search engines to connect people looking for your stuff to your pages. From the SEO - search engines optimization -  work I have done over the last 9+ years, this involves a three phase process.  1.  Get lift in the search engines Getting this lift means that you understand the importance what I put forth in Six Essential SEO Statistics . Having lift means that when you google a key phrase you have implemented, you are seeing your web page(s) in the seven search results. This takes time, give yourself six months before you start pulling your hair out.  2. Maximize your blog strategy.  You should be bloggin' regularly by now. This is one of the most VALUABLE exercises you can do to create some presence on the web.  I'm going to devote a section to this.  Hey, it doesn't have to be all you. Have some guest bloggers. Put...

This is an article about search engine optimization (SEO). As of this today, there are OVER EIGHT BILLION web pages. To get some attention to your page I have put together this list below to assist you with how to write content with  search engine optimization (SEO)  methods. This is a web site showing a live chart of the number of web pages  http://www.worldwidewebsize.com . How to write Search Engine Optimization (SEO) in your web page or blog post 1. Make a list of your keyword(s) that you want to use in this material. Hopefully, you have also made a mental note or written down related words that reinforce your keywords. 2. Create your title that grabs the readers interest and use a keyword or two in it. Statistics show that  search engine optimization (SEO)  does gain you visibility in search engine results. 3. Write one or two subheadings that you will use throughout your article. Make sure they  contain your target keyword and your rel...

Well, I am doing my best to help you get your arms and mind around the fact that social media, SEO - search engine optimization, and SEM - search engine marketing -  can help you grow your business. I have the " web marketing system " I have used over and over again with clients and it works. Wanna know why? Because people, at home and at work, around the world use the internet and social media. If you plug into those streams, doing it correctly, you will increase your sphere of influence. I guarantee that to my clients. Below are my statements, the statistics are in quotation marks. I didn't make up these stats either, they come from the sources where links are provided. 1. There is a lota connectivity to the internet. "There are more devices connected to the Internet than there are people on Earth.  AllTwitter " 2. The best way to create a buzz about your products and services is using a blog or social network. " 80% of active internet users ...

Video: Five studies prove why you need it to improve your online presence We live in a digital age where people are more accustomed to viewing than reading.  Put that to your advantage with a video that highlights your produces or services.   The positive influence of a 90 second video is proven to be a lasting and  powerful impact to connecting with new potential customers. 1. A recent study found that 52% of consumers said that watching product videos made them more confident in their online purchase decisions. ( study ) 2. In a recent survey 60% of people said they prefer watching video over reading text. ( study ) 3. Visitors to your blog or web site will stay longer watching video that text. That translated into a lower bounce rate because your viewers are engaged longer in your content. ( study ) 4. You want people to remember you. A recent report informs us that people are more apt to recall a video than text. ( study ) 5. Placing your video in...

Search Engine Optimization (SEO) and Social Media Marketing (SMM) are newer marketing tools than yellow page advertising.  While all three have the potential to reach a diverse audience, which is the best suited to accommodate the morphing attention spans of consumers in this digital age? A recent report by analyst firm Gartner predicts that digital strategies like social and mobile marketing will influence at least 80 percent of consumers’ discretionary spending by 2015. To get started I wanna make sure we all understand the same definition of SEO, SMM, and Yellow Page ads. Search Engine Optimization (SEO) The process of affecting the visibility of a  website  or a  web page  in a  search engine 's "natural" or un-paid (" organic ")  search results . [ jargon ]  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive fr...

T hree essential terms you need to understand about how Google works to do Search Engine Optimization (SEO) on the internet. What does “Crawling” mean to me? Crawling is the process by which  Googlebot  discovers new and updated pages to be added to the Google index. A googlebot is a software that travels the web and reviews almost all of the existing web pages and files on web servers. They use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list o...