As AI continues its natural progression to collect and organize data to improve workflows, it sees a foregone conclusion that it will replace SEO since the entire web infrastructure is being integrated with varying degrees of AI functions. SEO is based on website design , When it is successful the website is more visible with higher ranking on traditional search engine results pages (SERPs). THis is accomplished by optimizing for a wide range of keywords and content types. It targets broad search queries, including informational, transactional, and navigational intents, to drive organic traffic to websites. Get an SEO audit today and improve the visibiity to of your online business. AIEO is specifically designed to optimize content for AI-driven platforms, such as voice assistants and AI-generated search summaries. The goal is to deliver precise, context-aware, and conversational answers that AI systems can easily extract and present directly to users, often bypassing traditio...

In the rapidly evolving digital landscape, traditional Search Engine Optimization (SEO) is no longer the only game in town. Enter AIEO (Artificial Intelligence Engine Optimization), a cutting-edge approach reshaping how websites are discovered and engaged with in 2025. What is SEO? SEO has long been the foundation of digital marketing; building your online reputation . It focuses on optimizing websites to rank higher in traditional search engines like Google and Bing. This involves keyword research, backlink building, technical site improvements, and crafting detailed content to attract users typing queries into search engines. The goal? Drive organic traffic to your website, increase visibility, and convert visitors into customers. What is AIEO? AIEO takes optimization to the next level by targeting AI-driven platforms and voice search assistants. Unlike SEO, which primarily serves users typing queries, AIEO focuses on users interacting with AI assistants like Siri, Alexa, Goog...

There are many great platforms to build your website. Each platform uses a unique process to edit and publish website content. WordPress is a popular platform. According to whoishostingthis.com in a 2018 report there are 175 billion websites of which about 75 million are WordPress sites. From that number about 37.5 million are hosted at the WordPress official site. Two Methods To Start A WordPress Website You can do a WordPress site in one of two ways. 1. Pick a website host . For example hostmonster.com . Purchase a plan from them that usually costs around $5 to $10 a month per year. Once you have a plan, install WordPress and you are off to creating your website. At Hostmonster they have 7/24 phone support and helpful videos for all web host plans. 2. Go to wordpress.com and select a plan .  Once you have a plan you move right into the creating your website. There are many forums integrated into WordPress with a question/answer format. These forums are exc...

Content marketing requires optimizing the key words on each web page. This vides shows you how to use Google Ad Words to determine the best key words for your product or service. With that information you can build better page descriptions and overall page content to improve your organic search rankings.

Successful online marketing means telling the search engine what you are providing so then your target audience can find you more easily. Get your site to the top of organic search results by knowing how to complete these three very important aspects of each web page.

Eight marketing questions, with researched answered to guide your 2017 online marketing efforts. What is the most used search engine? #1 Taking into account all searches performed in all search engines, 67.7% are done in Google. (NetMarketShare.com, 2015)  Are keywords important in a title for SEO? #2  Just 53 percent of the top 20 URLs, of organic search results, included a keyword in their title. (SearchEnigneLand, 2016) How do people make their search? #3  50% of search queries are four words or longer. (WordStream, 2016)  What pages of search engine results are used/viewed? #4  The search pages occupying positions 1 through 3 have an average Click-Through Rate of 36 percent.  (SearchEnigneLand, 2016) What domain extension is used most? #5  86% of the top 10 domains now use the .com  domain extension.  (SearchEnigneLand, 2016) How do businesses use search engines when buying services/products? #6  B2B (busin...

The phone books are a great analogy to use when talking about SEO, SEM, and discovery marketing. History For most of the last 30 years I have been working with small business owners. Even at IBM doing technology projects, I was teamed up with business owners, along with other stake holders. In the ole days there was one yellow pages book delivered to the house;   it was a monster big book. Of course, there was only the house phone, land line, in those days. Nowadays there are three or four yellow page books delivered to the door; they are all a lot smaller. Plus, there is no longer a land line in most homes today. Pretty much every business owner understands the need for exposure in terms of marketing. Well, except for the occasional people I meet that are defiant and extremely proud to never have had a web site and/or never advertised. They make sure to tell me the number of years too - a real badge of courage for them I guess.  Kudos to those folks, ...

In the last two weeks I have been swamped with calls from people offering me SEO services . Naturally, I talked with them to see understand  their  services and prices. My disappointment was hearing fees ranging from $99 - $199 a MONTH, without a guarantee.  Here are three easy steps to measuring your SEO. It makes sense to decipher what your SEO dollars are returning to your business. #1 Don’t base SEO results on finding the name of your business in search engines Obviously, your potential new customers don’t know the name of your business, all they know is a service or product they want to buy or use. I have seen too many people get excited about finding their business name in search engines, paying for that kinda result is a waste of money.  Honest SEO results translate into people finding your business based on the description of your  offering(s)  AND your geographic location. #2 Make a list of words/phrases that describe your services an...