Search bots organize and run the internet. These five elements contribute to helping them understand your business and improving your organic search rankings. There is one distinction with these tips: there is no paid advertising. To me, paid advertising is a sizzle aspect. Your website is only visible when you are paying ad fees. There is nothing wrong with a paid advertising campaign; it’s a separate beast, and I will cover it in another article. What you can achieve with my tips, based on my experience, is expect an improvement in organic search listings. Overview Service contractors offer a diverse selection of products. My work has been with home service contractors, numbering in the hundreds of thousands in the USA. Actually, I consider myself a service contractor: the owner of a small business that provides services to other businesses, specifically business-to-business (B2B). What is a service contractor? Most of the service contractors I have worked with are genera...

What Is The #1 Goal of Any SEO Effort? We always hear about SEO will get us more website visitors, but what is the best measurable result of SEO dollars? The first goal os any SEO effort is creating sustainable organic listings on the first page of search results (FPSR). Today, in 2018, Google/Bing have made great strides to display local businesses on search results pages to improve local results. Those local results are produced at the whims of algorithms. Being an organic results on the first page of search results (FPSR), using proper SEO techniques, is a highly sought after achievement and considered a marketing success. For example, the Google Local Business maps and the Bing Local Business maps display local business results at top of FPSR. But, we know that those maps do not show all local businesses today, And, Google/Bing continues to make efforts to improve those local business results. On a national basis, when searching for a product or service, the websites tha...

There are millions of pages for your potential customers to choose from, what makes them show up on your web site or blog page?  Research tells us that the three main sources of web site traffic are ….. As a result from a search in a search engine A link from another web site, including social media A friend or associate gave them you link or business name Because the internet is constantly changing, what worked yesterday may not work today, with the exception of SEO (search engine optimization).  Quality SEO means you are producing organic search results in the search engines. And, you always want to be on the first page of search results, studies show most people don’t go past that page before clicking a link. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising from service...

Search  Engine  Optimization   (SEO) affects  only  organic  search  results,  not  paid or "sponsored" results such as Google AdWords. When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords. On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues. Cheers, Steu #seo  #market...

This video compares the results of a local business listing to a organic search result in Google. While both are free, which one is more reliable?

It is easy to have people find your product or service in Google by searching with multiple key phrases. Here is a video that illustrates that accomplishment.     For more information - click here .

Quick video to explain the benefits of using SEO, Search Engine Optimization, as a free marketing tool.  When you do SEO correctly, you make your content available to be displayed as an organic search result thereby bypassing the need to spend money on paid ads or pay per click (PPC) ads with Google AdWords. Get more information - click here.