We always hear about SEO will get us more website visitors, but what is the best measurable result of SEO dollars?
The first goal os any SEO effort is creating sustainable organic listings on the first page of search results (FPSR).
Today, in 2018, Google/Bing have made great strides to display local businesses on search results pages to improve local results. Those local results are produced at the whims of algorithms. Being an organic results on the first page of search results (FPSR), using proper SEO techniques, is a highly sought after achievement and considered a marketing success.
For example, the Google Local Business maps and the Bing Local Business maps display local business results at top of FPSR. But, we know that those maps do not show all local businesses today, And, Google/Bing continues to make efforts to improve those local business results.
On a national basis, when searching for a product or service, the websites that have the optimized SEO are the ones displayed on the FPSR. Time will tell if Google introduces algorithms to manage those search results.
Three Steps Of Purchasing SEO
There are three steps in the SEO life cycle. Each of these steps integrate the keywords and key phrases discovered by qualified SEO research.
Content
In this step is the designing and producing the content, creating the platform of your business reputation, and each content piece must be SEO'd with proper techniques. This content comprises several types of media. For example, website pages, graphic images, videos, and podcasts to name a few.
Technical
The focus in this phase relates to the engine algorithms regarding data structure. For example, the architecture of a website, the naming of files, meta tags, adding keywords to a video and so forth.
Frequency
When you have the content completed and the technical aspects installed, you are ready to publish your material. Search engine algorithms consider many variables, one of which is the frequency at which content is published. For example, it is a well known fact that Youtube channels who publish consistent new videos will be displayed more often on the "referring" section in pages of videos being viewed. Successful YouTubers have stated 3 videos a week is optimum. I have seen results with publishing one video a week.
Always remember, SEO does not happen over night. Depending on the SEO goal, results can takes months to appear. Overall, the foundation of seeing success in SEO is finding the right chemistry in you business marketing of these three phases.
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