Social media is crucial to the success of any company's digital marketing strategy. Add a free social media marketing tool to your web site which is explained in this video. This video shows how to easily add social media buttons to your web page and there is NO CODING NEEDED.

Social Media (SM) is an important tool in marketing any business when it's done right. And, SM is here to stay so this is the first post in an ongoing series of SM. SM can go wrong is you are not careful. In the paper today there's a story of a news station that asked viewers to tweet what they are glad is over in 2014, since today is the last day of the year. It backfired. Viewers ended up mocking the station and the news casters too. ( read story ). What is Social Media (aka social networks) There are a slew of social media providers. The top ones in USA are Facebook, Twitter, LinkedIn, and Google+.  Those four are also free to use. There are many social networks that started free but now you must pay. For example Ning.com; however, there are no ads in that one like you see in Facebook or Linkedin. Click here to view an entire list of social media sites in Wikipedia. How Does Social Media Work? The old school  term is networking. Nowadays, it depends o...

Two surprising stats to me ...  70% of marketers use a blog which is second to 71% using visual content but here's the rub ... only 50% of those marketers with a blog - have a mobile friendly blog. I guess they are not reading my blog :-) Here are six main points from the 2014 social marketing research: Twitter, YouTube and LinkedIn hold the top spots for future plans: A significant 66% of marketers plan on increasing their use of these social networks. Marketers want to learn most about Facebook: While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. Video becoming important: A significant 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video. Podcasting on growth trajectory: Only 10% of marketers are involved with podcasting, yet 26% plan on increasing their podcasting activities and 43% of marketers want to learn m...

Social Media (SM) is an important tool in marketing any business when it's done right. And, SM is here to stay so this is the first post in an ongoing series of SM. SM can go wrong is you are not careful. In the paper today there's a story of a news station that asked viewers to tweet what they are glad is over in 2014, since today is the last day of the year. It backfired. Viewers ended up mocking the station and the news casters too. ( read story ). What is Social Media (aka social networks) There are a slew of social media providers. The top ones in USA are Facebook, Twitter, LinkedIn, and Google+.  Those four are also free to use. There are many social networks that started free but now you must pay. For example Ning.com; however, there are no ads in that one like you see in Facebook or Linkedin. Click here to view an entire list of social media sites in Wikipedia. How Does Social Media Work? The old school  term is networking. Nowadays, it depends on what SM t...

We’ve all heard about the importance of social media marketing. But if you think good social media eliminates the need for a great product, great customer service or other traditional marketing, think again. Vaynerchuk helped grow his family business, Shoppers Discount Liquors in Springfield, NJ, from a $3 million retail store to a $60 million success story. And he says social media was only part, though a very important part, of the process. As Vaynerchuk recalls, it didn’t start with a video blog or the trendy social sharing so often talked about today. It started with good old fashioned sales and customer service. He explains: “That was done through operations. That was me on the floor selling more. Then the website kicked in the momentum in 2000, 2001, 2002. Then search marketing 2002, 2003, 2004. Then kind of like just fixing, getting better at it in 2004, 2005. And then in 2006 started Wine Library TV which took it to the next place. And the reason it gets so much credit...

42% of online adults use multiple social networking sites, but Facebook remains the platform of choice. Some 73% of online adults now use a social networking site of some kind.1 Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project. While Facebook is popular across a diverse mix of demographic groups, other sites have developed their own unique demographic user profiles. For example, Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and internet user...

What media has the highest potential to create influence ? Blogs were found to be the third-most influential digital resource (31%) when making overall purchases, only behind retail sites (56%) and brand sites (34%). Source:  http://technoratimedia.com/report/2013-dir/executive-summary/

Every single member of the boyband One Direction are considered more influential in the UK than the Prime Minister, the Mayor of London and a number of other high-profile politicians and journalists, according to a new Twitter index. Liam Payne, Harry Styles, Niall Horan and Louis Tomlinson each scored 98 out of a possible 100 in terms of influence, with Zayn Malik in fifth place on 97. The scores are calculated based on how much other Twitter users retweet and engage with the tweeter and isn’t based purely on how many followers they have. Prime Minister David Cameron, for example, scored the same amount of points as Zayn Malik but has fewer than 500k followers, compared to the 3 million or more of Piers Morgan behind him in eighth place. The rest of the top 10 is made up of musician Ed Sheeran, columnist Caitlin Moran and comedian Ricky Gervais. PeerIndex studied over 10 billion tweets from 150 million people to compile the Twitter 140. For the ratings, Peerindex focused on whether ...

White House National Security official fired for criticising colleagues with anonymous Twitter account Jofi Joseph is a director in the non-proliferation section of the National Security Staff at the White House In one Twitter rant he called Obama adviser Valerie Jarrett a 'vacuous cipher' In other posts he called Sarah Palin and her family 'white trash' A White House national security adviser is out of the job after it was revealed he was behind a Twitter page popular amongst Washington D.C.'s foreign policy community that he often used to anonymously insult many of his bosses and other powerful D.C. insiders. Additionally, Jofi Joseph, a director in the non-proliferation section of the National Security Staff at the White House, used the account - with the moniker @natsecwonk - to reveal internal information about the Obama White House for more than two years. At times, Joseph even used the page to take shots at Jews. 'Is it just me, or with the Jews celebra...

Here is a simple and free method to view the social stats on your web site or blog. In other words, find out exactly how many visitors to your web site or blog are sharing your pages to their network. First you have to download the Chrome browser. Here is a ling to the English version.... https://www.google.com/intl/en/chrome/browser/ Once you have that installed on your computer or phone you have to download the Social Analytic Extension for Chrome .... (this is the link to English version) https://chrome.google.com/webstore/detail/social-analytics/pgckigmaefoaemjpijdepakcghjkggmg?hl=en Again, both of these are free. Once that Extension is installed, visit your blog posts using Chrome or go to your web pages .... the cool part is that viewing that extension, you will see the number of times your pages have been shared. Sometimes that extension takes a while to load depending on the speed of your internet connection. Give it a few minutes to have the number appear. That number sh...

This is the nine step program that defines a five-star SEO program. We agree that it’s an oversimplification, so just know going in that there is much “doingness” underneath each of these steps. 1. Fine tune and tweak page content keywords with meta tags (title, descriptions, author, and description). 2. Produce and maintain all page content descriptions to include trending high search volume keywords 3. Build and establish organic link building , along with submitting site to high ranking directories, forums, blogs, and review sites. 4. Write and submit blog articles to various directories. Plus, using keywords in those articles. 5. Produce changes in page structure, heading tags, internal links, image alt tags as needed. 6. Manage YouTube video titles and descriptions to include keywords and appropriate links. 7. Analyze crawlability of site pages and take the lead on fixing errors and suggesting solutions to spider or analytic issues. 8. Integrate social med...

Well, I am doing my best to help you get your arms and mind around the fact that social media, SEO - search engine optimization, and SEM - search engine marketing -  can help you grow your business. I have the " web marketing system " I have used over and over again with clients and it works. Wanna know why? Because people, at home and at work, around the world use the internet and social media. If you plug into those streams, doing it correctly, you will increase your sphere of influence. I guarantee that to my clients. Below are my statements, the statistics are in quotation marks. I didn't make up these stats either, they come from the sources where links are provided. 1. There is a lota connectivity to the internet. "There are more devices connected to the Internet than there are people on Earth.  AllTwitter " 2. The best way to create a buzz about your products and services is using a blog or social network. " 80% of active internet users ...

Fake Apple ads touting the new operating system’s ability to make iPhones waterproof have made the social media rounds and gullible consumers are buying it. The ads are designed to look uncannily like actual advertisements for the new iOS 7 that came out along with the new iPhone 5s and 5c. The new update does many things, improved multitasking and camera function among them, but waterproofing your new $200 phone is definitely not one of them. Though, if the response on Twitter the new fake feature is any indication, Apple stores may soon be inundated by waterlogged handsets. One key to the deception, which the Daily Dot reports originated on 4Chan and spread to other social media, is in its deception. ‘With the new features and groundbreaking innovation of iOS 7,’ reads one of the nine ads, this one titled Additional Protection, ‘your iPhone is able to instantly detect changes in thermo-distribution with the touch sensitive screen and home button.’ Water splashes on and ...

Tom Carroll, president & CEO at TBWA\\Worldwide, discusses the value of advertising on social media and the challenges companies face in controlling their message. He speaks on Bloomberg Television’s “Bloomberg Surveillance.” http://www.bloomberg.com/video/the-challenges-of-social-media-advertising-tSvpm8JrSUyQS9Xs3rNO1w.html

Search Engine Presence: if your SEO program is on auto pilot you are shrinking your online presence Let’s be clear, to qualify your site as having an existing online marketing program or internet marketing plan there must be - at a bare minimum - these characteristics: A key word phrase implemented on individual web pages You have an active blogging presence You are regularly posting in social media networks Your pages offer at least one connection opportunity to visitors You provide visitors opportunities to satisfy that “impulse buy” factor with your online store There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m all for finding new ways to be more efficient and maximize the return for my time, but site owners need to be careful ...

Barack Obama is political king of the fake Twitter followers, with more than 19.5 MILLION online fans who don't really exist Among influential U.S. political tweeters, President Barack Obama is the undisputed king of the fake followers. A MailOnline analysis ranks his sizable Twitter following as the most deceptive total among the 21 most influential accounts run by American politicians: More than 19.5 million of his 36.9 million Twitter followers are accounts that don't correspond to real people. The four phoniest accounts in the sample, which included Democratic and Republican Party leaders in Washington, D.C., were those belonging to President Obama, Vice President Joe Biden, first lady Michelle Obama and the White House communications shop. Of the president's 36.9 million Twitter followers, an astonishing 53 per cent – or 19.5 million – are fake accounts, according to a search engine at the Internet research vendor  StatusPeople.com . Just 20 per cent of Oba...