Social Media - control the message of your brand on Bloomberg (video)

Tom Carroll, president & CEO at TBWA\\Worldwide, discusses the value of advertising on social media and the challenges companies face in controlling their message. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

http://www.bloomberg.com/video/the-challenges-of-social-media-advertising-tSvpm8JrSUyQS9Xs3rNO1w.html