Concerns over online privacy are leading Facebook users to commit "virtual identity suicide" by deleting their Facebook accounts, according to new scientific research.
A survey of around 300 Facebook users and 300 quitters of the social networking site by Austrian psychologists at the University of Vienna assessing what motivated them to use or abandon Facebook revealed an emerging counter-movement against social networking.
Among those saying they were quitting Facebook, almost half were leaving because of privacy concerns. Others said that the shallow nature of online relationships and feelings that they were becoming addicted to Facebook were reasons for abandoning their virtual social lives, according to the research on users and quitters from 47 countries.
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