Tuning Your Digital Marketing Intelligence I think these three nuggets of research will help any business build a better online marketing strategy .... 1. Online Transactions According to a study in 2017, the three categories of online transactions are books/music, electronics, and apparel.  The expectation for growth is from categories that traditionally use showrooms. ~ KPMG 2017 2. Video Marketing  Video has soared during the last 12 months, with a 17% leap in usage. This looks set to carry on into 2018 – around 2 out of 3 businesses not currently using video plan to start in 2018, and, almost unanimously, those who already use video plan to continue. The vast majority also plan to increase or maintain spending on video in the next twelve months. ~ State Of Video Marketing 2018 3. Marketing Trends Services like Comcast and DirecTV may potentially partner with Snap Inc. and Facebook to distribute television content through these platforms. Brands should place...

Ever wonder how emarketing is accomplished?  How can new people find about your site, services, or products? The Internet is an information depot. Wow, kids nowadays have an easy time researching an essay topic. If you want to find out what is happening on the other side of the world, all you have to do is point and click. Exploring the who and what of your friends is quick with the multitude of social networks like Facebook, Linkedin, and Twitter. The portal into this data warehouse is a search engine. Search engine spiders crawl the web 24/7 and assimilate data from every web page and blog post. The three main ones are Google, Bing, and Yahoo but there are others plus there are thousands of directories too.  All these warehouses are sending their spiders to crawl the Internet and amass every bit of info. The million dollar question is how do you get your data to the top of the heap?  What does it take, when people are searching for you, to find you on the ...

Having a web site or blog is a good start for getting some attention but it’s not enough. There are billions of web sites, so how do people find yours?  You have to spread the word, which is done by creating links to your site from other sites;  those are called back links. You want to have as any links to your site as possible on quality sites. What determines a quality site?  PageRank by Google is one way. This is a rating system of NA to 10. The higher the number the more visible the site. Yes, a rating of NA means you are not even on the chart yet. From what I have seen a rating of 2 or 3 is an average web site. Once you obtain a rating of 4+ you are leading the pack. Here are three easy steps to get more back links that will increase the visibility of your web site. 1. Write articles and submit them to free article sites. This is easily accomplished by using sites such as Ezinearticles.com along with Squidoo and HubPages . 2. Submit your web s...