There are many great platforms to build your website. Each platform uses a unique process to edit and publish website content. WordPress is a popular platform. According to whoishostingthis.com in a 2018 report there are 175 billion websites of which about 75 million are WordPress sites. From that number about 37.5 million are hosted at the WordPress official site. Two Methods To Start A WordPress Website You can do a WordPress site in one of two ways. 1. Pick a website host . For example hostmonster.com . Purchase a plan from them that usually costs around $5 to $10 a month per year. Once you have a plan, install WordPress and you are off to creating your website. At Hostmonster they have 7/24 phone support and helpful videos for all web host plans. 2. Go to wordpress.com and select a plan .  Once you have a plan you move right into the creating your website. There are many forums integrated into WordPress with a question/answer format. These forums are exc...

Need a quick idea on video content in your business? These five ideas are simple and apply to any business - any product or services. Videos are on the rise in marketing across he USA. A video can automatically accomplish the most important aspect of marketing - putting the customer needs first , by simple explaining how a product or service will solve a problem of the potential customer. From a study in 2018 here are the top three motivators to get some video done to marketing your business .... #1   Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.  ~ Hubspot #2     76% of businesses using video say it helped them increase sales. ~ Hubspot #3   85% of people say they'd like to see more video from brands in 2018. ~ digitalmarketinginstitute.com ECourse (free) how to make video from photos

You may be surprised when you read these 10 facts.  But, no matter what platform your website is on, you can put these facts to work for you. Content marketing services produce digital media content to engage your website visitors using digital marketing strategies, based on your customized marketing plan. Learn more about content marketing strategy. 

Content marketing requires optimizing the key words on each web page. This vides shows you how to use Google Ad Words to determine the best key words for your product or service. With that information you can build better page descriptions and overall page content to improve your organic search rankings.

If you want to improve your search rankings, you have to keep up with the new tools and techniques. One essential aspect of SEO, aka online marketing, is formulating your content to tell Google what services/products you are providing. These two new upgrades in Google business tools, which are free, help you improve your search rankings. What Is The Upgrade In This Free Tool?  How you build your content is the key to telling Google what your business provides to the world and local community. That is the beauty of content marketing. Google Web Master, aka Search Console, has always helped web site owners manage their site, according to what Google needs to know, in order to fully index the site or blog content. Google continues updating their web tools with improved methods that are derived from revised processes that drive search engine results. The Structured Data section is the new addition to the Search Console. Structured Data, also called a HTML 5 tag, is a p...

Inbound marketing is not a channel or a technology, it is a strategy. There are several components that create the inbound marketing model. But, to be successful, there is more to it that just installing the components and waiting for the results. You, and your business, must make a commitment to the model. That is going to take to form of fine tuning those components and the overall inbound marketing processes you have implemented. So far, the businesses having success with this are dedicated to it. You cannot just expect it to be a turnkey operation and then walk away.  This is not a "drive through" approach to resolving your marketing issues. The truth is simple, you will not see instantaneous results overnight. To get started, most all business, have to review the culture of their marketing ideas and concepts. And, make some deep shifts to get started with inbound marketing. Here are reasons why an effective inbound marketing will grow your business: ...

Thought is the only real currency there is. How many times have you left it up to a process or method or someone else to achieve your dream?   This gymnast from the olympics tells the Truth. Do you want the secret to success? This fella found out about gymnastics from a comic book at a very young age. He saw a star in one comic doing gymnastics. Next, he drew his own comic with the star doing gymnastics and winning. Today, he is the recognized winner, and leader in gymnastics ... besides being gold medal champ multiple times. For those of us in business, this is a great example of how to motivate your own business growth! http://www.nbcolympics.com/video/how-kohei-uchimura-discovered-gymnastics-comic-book (video) Steu Mann Ez Web Company

Are you working your marketing plan with the new rules? That is, the rules of the digital marketing age? Here are 7 very common mistakes made by marketing efforts in business, along with the solutions to avoid them. #1 Not understanding the difference between marketing and advertising. This one is easy. Advertising is buying ad space in a printed publication, TV, or the radio. Marketing is using your web site, including social media and the new radio - podcasting, to produce short term and long term awareness about your products and services to your desired audience. #2 Misunderstanding about reaching your target (niche) market Nowadays there are many influential sources that can distribute your news. Before the digital age, a few magazines and TV held all those cards. Not any more.  What is better, spending a lot of cash to push out generic ads, or building a network of resources that can deliver your crafted message to your niche market? #3  Forgetting that gre...

In this digital world there are new rules for marketing. If you choose not to follow them then you will strangle your advertising efforts. These are simple and to the point, you don't need a college degree to figure 'em out. To be successful with the new rules means applying some sweat equity; this will not cost you an arm or a leg. #1 Develop relationships directly with consumers. That is right. In the old days you had to spend bundles of money on media purchases to get your message out to the entire public. Nowadays, you can use the web to target your specific audience without having to purchase any media ads. For example, you can target your SEO (search engine optimization) strategy with content that focuses on a specific theme or product, by simply writing the content on your pages to accomplish "content marketing" which is, in essence, publishing content to inform the search engine spiders about how, where and why your products are fitting that specific th...

Web Sites, Blogs, and Social Media have changed the face of advertising . Why? Because they are not dependent on the ole print world - they gather life, morphing to ignite and be the flames of the digital world. “As of January 2014, 87% of American adults use the internet.” ~ PEW Research What are some signs that your business is in trouble? By that I mean, not engaging technology to promote and sustain your business reputation. #1. No budget for online marketing To get started does not take a boat load of money. If you want professional help for design and SEO (search engine optimization), then you are going to have to hire it. Here is a guide to help explain that information in more detail. #2. Deep content is missing Having a blog or web site without well developed content can do more harm than good. Keep your content simple and to the point. Stick to the benefits and features of what you provide. Help the reader understand how you are solving their issue(s). With ...

Get more kick from your Facebook (FB) posting when you create a <b>customized marketing campaign that integrates marketing in FaceBook</b> (FB) with your web site. This is an easy way to provide specific information to potential clients. Your post in FB will include a link to your web site. That link in your post creates an inbound link to your site of a PR 9+.  Be sure to use a natural link, not a shortened link. Nowadays, your FB post(s) is circulated to only people in your network. FB has diminished global advertising in posts.  Instead, to advertise/circulate your post to the world, you have to "boost" it which costs money depending on the parameters you pick and the budget you allow for each post 'boosting'. In this technique, implementing a customized business application focused on marketing, I will describe how to design a campaign that tracks how many people click the link in your FB post, and where they come from (geographic), and other info th...

A free and informative online marketing resource to help you learn the power of proven techniques with content marketing. Over 25 links that will help you increase your skills of online marketing since you will be operating with factual research and not hyperboyle. Discover how to shape your content so that you help consumers make a decision instead of driving them away. Yes, and this cumulative knowledge is yours for free, click here to get your copy . Questions and topics include the following: 1. What is Content Marketing? 2. What influences Consumer Decisions 3. Three Effective Content Marketing Strategies 4. Three Content Marketing Tips 5. Improve Your Understanding Of Social Media 6. Common SEO Mistakes & Resolutions 7. Work Smarter, Not Harder 8. Blogging Essentials 9. Content Marketing Weekly Checklist

#1 The top three social networks used by Business To Business (B2) marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. December 2014 ( Marketing Research ) #2 About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. July 2014 ( Geo Marketing ) #3  Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million. ( Geo Marketing ) #4 Landing pages with videos increase conversions nearly 90 percent. ( Ad Week )  #5  The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more conten...

Content marketing research   shows that quality core content is a key to successful online content marketing. In this study 73% of respondents said they would make a purchase from a brand that regularly gave them useful information in their advertisements. Today, digital platforms and social networks have changed the relationship between brands and consumers. Consumers have more choice than ever before and  are engaged even in creating content. Reaching and engaging these new, active and connected consumers—Generation C (YouTube Generation), is a constantly  evolving challenge. However, for brands that embrace this challenge, it is also an  opportunity to bond with people more strongly than ever.  A six-month survey ( full report here ) interviewed nearly 2,500 consumers who’d recently purchased products in the auto, beauty and smartphone categories. Here is a list of the top ten “points of influence”: Word of mouth (74%) Retailers and store visits (...

Improving Your Marketing Content Marketing Outpaces Traditional Marketing Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. I have always considered myself a web developer. But, for over a decade I have been providing all the services of a marketing agency - much more than just web design. Last week, I transitioned my business into a Content Marketing Agency, which is a more accurate fit of the services I have been offering to my clients for years. "Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them." ~Steve Jobs Get your marketing done right. Receive a complimentary review of your existing marketing endeavors send us and email - c...