Improving Your Marketing
Content Marketing Outpaces Traditional Marketing
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
I have always considered myself a web developer. But, for over a decade I have been providing all the services of a marketing agency - much more than just web design. Last week, I transitioned my business into a Content Marketing Agency, which is a more accurate fit of the services I have been offering to my clients for years.
"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."
~Steve Jobs
I have always considered myself a web developer. But, for over a decade I have been providing all the services of a marketing agency - much more than just web design. Last week, I transitioned my business into a Content Marketing Agency, which is a more accurate fit of the services I have been offering to my clients for years.
"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."
~Steve Jobs
Get your marketing done right.
Receive a complimentary review
of your existing marketing endeavors
send us and email - click here.
Receive a complimentary review
of your existing marketing endeavors
send us and email - click here.
One way to measure the quality of content is to see how long it takes to get displayed organically on the first page of search engine results. In my experience, within five months you should have at least two different key terms displaying your content.
This client, before they hired me, had no web site and zero online presence for this business. There was no Facebook or G+ account - you get the picture.
Today, six months later, they are listed, as an organic search result, on the first page of Google, Bing, and Yahoo (see the table) for web page content, blog content, and a video channel I setup. These search engine results illustrate the power and benefits of content marketing techniques.
Get your marketing done right.
Receive a complimentary review
of your existing marketing endeavors
send us and email - click here.
Receive a complimentary review
of your existing marketing endeavors
send us and email - click here.
Content Marketing Results
The specific key terms that achieved the marketing objectives in six months are shown above.
Those phrases include three main topics related to the business: 1) home business with NON GMO food, 2) home business of health and fitness, and 3) NON GMO food consultant.
When you visit this home business opportunity web site you'll find pages filled with content that helps to educate and inform her visitors. Plus, her blog contains a different set of quality work at home content that fulfills specific marketing objectives. It takes time and passion to accomplish content marketing and this client is a shining example of success.
The specific key terms that achieved the marketing objectives in six months are shown above.
Those phrases include three main topics related to the business: 1) home business with NON GMO food, 2) home business of health and fitness, and 3) NON GMO food consultant.
When you visit this home business opportunity web site you'll find pages filled with content that helps to educate and inform her visitors. Plus, her blog contains a different set of quality work at home content that fulfills specific marketing objectives. It takes time and passion to accomplish content marketing and this client is a shining example of success.
Get your marketing done right.
Receive a complimentary review
of your existing marketing endeavors
send us and email - click here.
Receive a complimentary review
of your existing marketing endeavors
send us and email - click here.
No comments:
Post a Comment