Running a business on the web is morphing. Are you keeping up? It wasn't too long ago that you could get a web site up and running with quality SEO, Search Engine Optimization, techniques and you were good to go.  That effort would insure you are going to appear as an organic listing on the first page of Google search results. While that is important, and still very achievable, you are going to see your online inquires decline if you slack off on activity to build your business reputation. There are a number of factors for this. The big one is that, while Google is the biggest search engine, there are other web sites people search to find a product or service they want.  Recents studies, by PEW, show that more than half of all internet users conduct research online before making a purchase. A few of those heavily popular sites are Facebook, YouTube, Pinterest, Tumblr, Vimeo, LinkedIn, and there are others. In the old days your marketing plan was buying yellow page ...

This is a true, bonafide, example of a marketing a local business to boost community awareness of his services, a taxi company, just by using his smart phone, photos, and a Google Local Business listing. One local business client did something amazing and fun - he took photos of his taxis at various local places and uploaded them to his local business listing in Google. All done of this done from the comfort of using his smart phone. And, my oh my, look at what Google is sending him .... This is proof positive of a simple, just about free, marketing method that any business can accomplish. The next step in this effective marketing technique is taking it one step farther .... to set up a link, in his business listing on Google, to a landing page , on his web site, to start converting some of his viewers to subscribers. A great example of simple, successful smart phone marketing and the proof is in the pictures. Steu Mann, Ez Web Company

This information is research on current trends to help you consider how to reach your target audience and where to reach them to accomplish effective online advertising. In an online marketing campaign, while quality content remains the first objective, your business must also evoke a process that will produce leads from your content, as well as, have a process in place to convert them into a subscriber or buyer.  #1  Internet advertising continues to grow in USA . With an emphasis on advertising on mobile devices where there has been a 66% increase since last year. #2  Google and Facebook continue to be largest advertising venues. Google $30B (18% growth from 2014)and Facebook $9B (59% growth from 2014). #3  Online advertising can be effective. Google has demonstrated online advertising can work with $75B in 2015 revenue. But,  93% of users have said they considered ad blocking software, which speaks to the nature of advertising users are will...

Landings pages are the foundation of an inbound marketing program. There are two types of landing pages: click through and lead generation.   To download this infographic click here . Click Though Landing Page This marketing objective with this type of page is to have the viewer/reader/visitor click a link and be passed to another web page or web site. Lead Generation Landing Page The marketing objective with this type is to have the viewer take an action that converts then into a subscriber or buyer. For example, the list below has different goals a viewer/reader/visitor can achieve: - complete a form for more information - download a eBook - enter a contest - obtain a consultation Click here to see an example of a lead generation landing page .