Landings pages are the foundation of an inbound marketing program. There are two types of landing pages: click through and lead generation.   To download this infographic click here . Click Though Landing Page This marketing objective with this type of page is to have the viewer/reader/visitor click a link and be passed to another web page or web site. Lead Generation Landing Page The marketing objective with this type is to have the viewer take an action that converts then into a subscriber or buyer. For example, the list below has different goals a viewer/reader/visitor can achieve: - complete a form for more information - download a eBook - enter a contest - obtain a consultation Click here to see an example of a lead generation landing page .