This series of six videos will show you how to take photos and convert them into a professional video. Your video can be used in a search engine marketing campaign and your social media channels too. Videos are an easy method to attract awareness of potential buyers. According to Hubspot .... Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims: 97% of marketers say video has helped increase user understanding of their product or service. 76% say it helped them increase sales. 47% say it helped them reduce support queries. 76% say it helped them increase traffic. Series videos :  https://www.youtube.com/watch?v=2KzquvLZ7F4 At Ez Web Company we provide digital marketing services , business reputation services , and web technology services .

Eight marketing questions, with researched answered to guide your 2017 online marketing efforts. What is the most used search engine? #1 Taking into account all searches performed in all search engines, 67.7% are done in Google. (NetMarketShare.com, 2015)  Are keywords important in a title for SEO? #2  Just 53 percent of the top 20 URLs, of organic search results, included a keyword in their title. (SearchEnigneLand, 2016) How do people make their search? #3  50% of search queries are four words or longer. (WordStream, 2016)  What pages of search engine results are used/viewed? #4  The search pages occupying positions 1 through 3 have an average Click-Through Rate of 36 percent.  (SearchEnigneLand, 2016) What domain extension is used most? #5  86% of the top 10 domains now use the .com  domain extension.  (SearchEnigneLand, 2016) How do businesses use search engines when buying services/products? #6  B2B (busin...

This is a great site on a home based business opportunity with non-GMO food products , along with good information on health and fitness. The woman who owns this site climbed Mount Everest and uses that experience to help her clients. Watch the short video to learn quality techniques for using text on a web page or blog post to improve your SEO .

Google's influential search engine has hit a tipping point in technology's shift to smartphones.  More search requests are now being made on mobile devices than on personal computers in the U.S. and many other parts of the world. The milestone, announced at a digital advertising conference, serves as another reminder of how dramatically online behavior has changed since 2007. That's when Apple released the first iPhone, leading to a wave of similar devices that have made it easier for people to stay connected to the Internet wherever they go. The upheaval has rocked PC makers and other tech companies such as Microsoft with businesses tied to sales of desktop and laptop computers.  Google has been able to adapt better than most companies, partly because its search engine and other services are embedded in the popular Android mobile operating system, but it hasn't been totally unscathed. Google's average ad prices have been d...

Small Business Marketing Using Web Technology To Grow A Small Business Six concise, real life, examples of small business owners, like you, using mobile friendly designs and Google to 1) distribute new business perceptions, 2) put a proven strategy in place to invigorate their online marketing, and 3) implementing a simple method to take advantage of a free, best in class, business marketing tool - the Google search engine. I made a fun video to show web site transformations.  Click here and then scroll down on the page to view it . I f you are convinced that you can design and build your responsive web design, take my five lessons - absolutely free.  Each lesson will help you learn specific  principals of mobile web design, along with providing free desired learning resources and valuable tools.  Click here to sign up for these no obligation lessons . May your business marketing be filled with great success, Steu Steu Mann has...

Google announced back in November that it would begin marking mobile-friendly sites with a mobile “badge,” and subsequently revealed that it would revise its algorithm to give more weight to mobile-friendly sites for search queries coming from mobile devices.  Google is reporting that effective April 21, 2015 they will be expanding their use of mobile friendliness as a ranking signal . This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Mobile user stats from Google …. 61% of users are unlikely to return to a mobile site they had trouble with. 40% said they would visit a competitor’s mobile site instead. 55% would give up caffeine to keep their phone. Q. What makes a good mobile design for a web site or blog? A. Readable and useable content where zooming and left/right swiping is no...

In the last two weeks I have been swamped with calls from people offering me SEO services . Naturally, I talked with them to see understand  their  services and prices. My disappointment was hearing fees ranging from $99 - $199 a MONTH, without a guarantee.  Here are three easy steps to measuring your SEO. It makes sense to decipher what your SEO dollars are returning to your business. #1 Don’t base SEO results on finding the name of your business in search engines Obviously, your potential new customers don’t know the name of your business, all they know is a service or product they want to buy or use. I have seen too many people get excited about finding their business name in search engines, paying for that kinda result is a waste of money.  Honest SEO results translate into people finding your business based on the description of your  offering(s)  AND your geographic location. #2 Make a list of words/phrases that describe your services an...

This is an article about search engine optimization (SEO). As of this today, there are OVER EIGHT BILLION web pages. To get some attention to your page I have put together this list below to assist you with how to write content with  search engine optimization (SEO)  methods. This is a web site showing a live chart of the number of web pages  http://www.worldwidewebsize.com . How to write Search Engine Optimization (SEO) in your web page or blog post 1. Make a list of your keyword(s) that you want to use in this material. Hopefully, you have also made a mental note or written down related words that reinforce your keywords. 2. Create your title that grabs the readers interest and use a keyword or two in it. Statistics show that  search engine optimization (SEO)  does gain you visibility in search engine results. 3. Write one or two subheadings that you will use throughout your article. Make sure they  contain your target keyword and your rel...

Well, I am doing my best to help you get your arms and mind around the fact that social media, SEO - search engine optimization, and SEM - search engine marketing -  can help you grow your business. I have the " web marketing system " I have used over and over again with clients and it works. Wanna know why? Because people, at home and at work, around the world use the internet and social media. If you plug into those streams, doing it correctly, you will increase your sphere of influence. I guarantee that to my clients. Below are my statements, the statistics are in quotation marks. I didn't make up these stats either, they come from the sources where links are provided. 1. There is a lota connectivity to the internet. "There are more devices connected to the Internet than there are people on Earth.  AllTwitter " 2. The best way to create a buzz about your products and services is using a blog or social network. " 80% of active internet users ...