Effective website design blends aesthetics with user experience to captivate and convert visitors using proven SEO techniques.

Tuning Your Digital Marketing Intelligence I think these three nuggets of research will help any business build a better online marketing strategy .... 1. Online Transactions According to a study in 2017, the three categories of online transactions are books/music, electronics, and apparel.  The expectation for growth is from categories that traditionally use showrooms. ~ KPMG 2017 2. Video Marketing  Video has soared during the last 12 months, with a 17% leap in usage. This looks set to carry on into 2018 – around 2 out of 3 businesses not currently using video plan to start in 2018, and, almost unanimously, those who already use video plan to continue. The vast majority also plan to increase or maintain spending on video in the next twelve months. ~ State Of Video Marketing 2018 3. Marketing Trends Services like Comcast and DirecTV may potentially partner with Snap Inc. and Facebook to distribute television content through these platforms. Brands should place...

Digital marketing is the wave that every online business is surfing, wether you like it or not. There are two trends generating more momentum that you want your business to take advantage of, starting now. But first, make sure you are not making these 10 most common website mistakes .... #1 Digital Marketing Trend - Video Marketing Video marketing is the practice of creating fresh video content to publish on your website, YouTube, and in your social media channels.  For example, one of our video marketing components is the video above and the video at the end of this post. Every video has a minimum of three elements.... #1 Header slide that announces the video, gives a preview #2 The main content of the video #3 Ending slide when has your business logo, website, and closing statement or photo. The header and ending slide content will vary with the degree of your video expertise.  The other necessary element is SEOing your YouTube channel, but first j...

Affinity Designer is a wonderful alternative to expensive subscription programs like Photoshop. Besides having the same or more features, Affinity Designer is a one time purchase, as of this post under $100. This is a great tutorial on upgrading your art design and web pages using a multiple stoke technique.

Fine tune your local business listing by displaying your business on Google and Bing search results , as a location on the map. Short video to explain the process of putting this free marketing tool to work for your business. Reach your target audience for free with the search map results.

Search Engine Optimization (SEO) and Social Media Marketing (SMM) are newer marketing tools than yellow page advertising.  While all three have the potential to reach a diverse audience, which is the best suited to accommodate the morphing attention spans of consumers in this digital age? A recent report by analyst firm Gartner predicts that digital strategies like social and mobile marketing will influence at least 80 percent of consumers’ discretionary spending by 2015. To get started I wanna make sure we all understand the same definition of SEO, SMM, and Yellow Page ads. Search Engine Optimization (SEO) The process of affecting the visibility of a  website  or a  web page  in a  search engine 's "natural" or un-paid (" organic ")  search results . [ jargon ]  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive fr...