Content marketing requires optimizing the key words on each web page. This vides shows you how to use Google Ad Words to determine the best key words for your product or service. With that information you can build better page descriptions and overall page content to improve your organic search rankings.

If your online presence is in need to a boost, review these three focus areas. Most Search Engine Optimization (SEO) experts will tell you that SEO is not an exact science. And, those who have been doing this trade for a few years have the results to back up their claims: there are specific, proven, practices that will boost your online presence.    With the right practices, anyone can see improvements in their web site reputations within 90 days. Here are three easy steps that you can implement, with some sweat equity, to boost your SEO - starting right now.   1. Research Key Words These words and phrases are going to describe characteristics of your business products and services. In other words, this will be how people find you. Make sure your phrases are not attached to your business name since 1) potential new customers probably don't know your name anyways, 2) by default a decent SEO effort will naturally promote your business name, a...

This is the nine step program that defines a five-star SEO program. We agree that it’s an oversimplification, so just know going in that there is much “doingness” underneath each of these steps. 1. Fine tune and tweak page content keywords with meta tags (title, descriptions, author, and description). 2. Produce and maintain all page content descriptions to include trending high search volume keywords 3. Build and establish organic link building , along with submitting site to high ranking directories, forums, blogs, and review sites. 4. Write and submit blog articles to various directories. Plus, using keywords in those articles. 5. Produce changes in page structure, heading tags, internal links, image alt tags as needed. 6. Manage YouTube video titles and descriptions to include keywords and appropriate links. 7. Analyze crawlability of site pages and take the lead on fixing errors and suggesting solutions to spider or analytic issues. 8. Integrate social med...