Google and Yahoo have announced big changes that will impact your small business web site. Several weeks ago Google announced the latest version of its' Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. If you see some change, good or bad, in your web traffic or your search engine rankings you know where it came from.  What Google is working towards, based on user (and webmaster!) feedback, is to  identify low-quality web page content more precisely . With that accomplished, there will be a greater diversity of high-quality small- and medium-sized sites in search engine results. Meanwhile, Yahoo announced that it is closing the Yahoo directory after 20 years of operation. Sure, they will have the Yahoo search engine available but no longer will they be maintaining their own directory of web sites and blogs. Over the years I have been comparing the search...