Search bots organize and run the internet. These five elements contribute to helping them understand your business and improving your organic search rankings. There is one distinction with these tips: there is no paid advertising. To me, paid advertising is a sizzle aspect. Your website is only visible when you are paying ad fees. There is nothing wrong with a paid advertising campaign; it’s a separate beast, and I will cover it in another article. What you can achieve with my tips, based on my experience, is expect an improvement in organic search listings. Overview Service contractors offer a diverse selection of products. My work has been with home service contractors, numbering in the hundreds of thousands in the USA. Actually, I consider myself a service contractor: the owner of a small business that provides services to other businesses, specifically business-to-business (B2B). What is a service contractor? Most of the service contractors I have worked with are genera...

More than half of U.S. online consumers begin their product searches on Amazon.com Inc.’s website or mobile app, a survey found. That means that heading into the busy holiday season, the company is advancing its lead over major retailers like Wal-Mart Stores Inc. and search engines as the starting point for online shopping.   Amazon built their business reputation, the same as every other company on the web must do to be successful.  Read more - click here .  #onlinemarketing

Pricing a web site is not as easy as going to  shopping for products at your local grocery store or box store. In my web reputation consulting business I am regularly asked, “How much will it cost me to get a web site going?”  That question is similar to the question what is the best type of coffee to drink; there is not really a simple answer. Here are the five reasons why a simple, concrete answer is difficult. 1. Web site design and development is a service and not a product. A quality web site is something that grows over time. Technology is always changing, which means that in order for your web sit to stay current it needs to be modified. While it may be hard to believe, a web site is a service since it will require an ongoing effort to maintain. 2.  Building a successful web site is a complex undertaking. There are the obvious parts of a web site like written content, images, store products, and the freebies you offer to entice visitors to connect...

The search engines can be your friend or foe. A smart internet marketing plan includes actively managing your online reputation to ensure perceptions of your services and products remain beneficial to your efforts. Search engines are user friendly; people know how to use them. Pew Research Center reports that over 90% of users find what they are looking for when using a search engine.  Without managing the content that creates your online reputation, you are trampling the protection of your most valuable asset. Our expertise and technology makes managing your reputation seamless with marketing your products and services.  We use several approaches to protect your reputation in our verified reputation management strategy.  1. Analyze negative and positive exposure We comb the search engines to locate all your data to gain a composite picture of your web presence. We can also help you minimize negative posts in search engines. 2.  Strategic p...