Pro Tips: Website Marketing For Service Contractors - Sizzle versus Shine
Search bots organize and run the internet. These five elements contribute to helping them understand your business and improving your organic search rankings. There is one distinction
with these tips: there is no paid advertising. To me, paid advertising is a sizzle aspect. Your website is only visible when you are paying ad fees. There is nothing wrong with a paid advertising campaign; it’s a separate beast, and I will cover it in another article. What you can achieve with my tips, based on my experience, is expect an improvement in organic search listings.
One is the website design, the second is your content (media), and the third is SEO techniques. While the trend is to use AI, Artificial Intelligence, to build websites, it is still in its developing stages. For example, some software you can purchase is a “drop and drag” method.
"58% of small businesses rely on digital marketing." ~ amraandelma.com
The drag and drop method for design has been around for a while, but suddenly it’s labeled as AI. Choose a design to represent your business. For many, they are not sure what that means. The easiest way to do it is find a website, or more than one, and use features, fonts, and colors you find there to create your website.
One software you can buy, and own, is Blocs. Another is RapidWeaver. Both of these are on Mac. Of course, you will pay a subscription to them each year. But they are simple to use and you own them. Both of those give you the ability to tweak your SEO, Search Engine Optimization, material. Platforms like Wix and GoDaddy don’t provide you with that ability. Almost half the websites in USA run on Wordpress, which has a depth of plugins you can use and they with their drag and drop method.
I can work on any website platform, and I encourage clients to own their website and not rent them from these gigantic platforms. One drawback, case in point Wix, is that when you build a website with it, you will not be able to move it. Later on, if you want to buy your own software or move to WordPress you will have to start from scratch with your design, content and SEO material.
Another measurement of your website performance is backlinks. Obviously, the more you have, the better. However, you don’t just want any old backlink. You want quality backlinks. These are characteristics of backlinks to make your website shine:
- Have a domain authority of over 50
- Link must be relevant to your specific business service
An advanced SEO technique is using backlinks that are anchor text using keywords, which is determined from your keyword plan and business intelligence research.
The first phase is just establishing backlinks. One example is go to your Manage Your Google Account, Choose Personal Information, and scroll down to the Profiles section. Add your website links to a profile listed there.
"80% of businesses generate marketing results through blogging, with 76% using it as a key lead-generation tool." ~ semrush
Take it one step further, combine your blogging with an RSS feed, as discussed below, and you are distributing your content to all corners of the internet.
That sounds big, and maybe you are just a local bakery and don’t need the whole internet to know about you. With that goal, you can easily apply data snippets discussed below to localize your reach.
Today, the definition of reach you want to achieve is interpreted using your business profiles in Bing and Google, along with the free webmaster consoles in Google and Bing. Your expense is the sweat equity to keep them updated. Or you can hire me to get ‘er done. your reach.
Need a starting point?
Consider ordering a SEO audit today, or give me a call at (727) 370-0011.
"It takes about 2-3 months for fresh (including AI-generated) content to rank in Google, according to 39% of marketers." ~ siegemedia
The website content must keep pace with trending search technology. One good is example of this is data snippets. Google developers created this years ago, and today it's the gold standard for helping your website shine.
This is the main website for learning about, installing, and testing your data snippets. Basically, a snippet optimizes your specific business content. If you sell hamburgers, there is a product snippet to use that displays a picture of your burger, its’ customer rating, and description - as an organic search result.
Anchor text is a method that uses text as a link from one page to another page on your website. This method is also used to link to other websites, and have other websites link to you. Google’s original patent states that they use anchor text to influence rankings.
What are the key words that will attract your potential buyers? Use those words in your anchor text. This is one example of anchor text in my website: SEO audit report.
Another resource I like for data snippets is ahref. They provide free SEO tools to help you learn details on data snippets, dial in on keywords, and identify your backlinks.
An RSS feed is an advanced SEO tactic. It’s easy to use your blog posts as items in your RSS feed. Place a link on this feed and site map so the bots pick it up. RSS readers easily connects to a feed and display the posts. People use readers to bring themselves customized aggregated news feeds.
Or, you can take RSS to a deeper level when you set up a free channel on iTunes and post short podcasts. Each session can be 10-15 minutes in length. This channel links to your website. I have done this for several clients. Send me an email if you need additional info.
Besides creating your own RSS feed, like mine for website services, there are more automated methods, such as an app, to auto-produce your RSS feed. One RSS tool I like is RSS.app. They have a free and paid version. Just provide the URL of your blog. They have widgets you can customize to display your blog posts almost anywhere in the digital world.
In this brief article, we have covered ideas and tools that support your DIY website marketing and online marketing creative abilities, transforming your business into an online platform.
This is a journey, don’t expect overnight success. It takes time, consistency, and ongoing effort. But if you stay committed, you’ll see incredible rewards, not only in understanding how websites work, but also in enhancing your search rankings and having your site appear organically in search results.
There are additional steps involved in fully embedding your website into search engines. The purpose of this article is to introduce the fundamentals that help you build momentum.
Once you begin to apply these five key elements your website begins to shine. Take the step to improve your website design and SEO success today.
Steu Mann, (727) 370-0011
with these tips: there is no paid advertising. To me, paid advertising is a sizzle aspect. Your website is only visible when you are paying ad fees. There is nothing wrong with a paid advertising campaign; it’s a separate beast, and I will cover it in another article. What you can achieve with my tips, based on my experience, is expect an improvement in organic search listings.
Overview
Service contractors offer a diverse selection of products. My work has been with home service contractors, numbering in the hundreds of thousands in the USA. Actually, I consider myself a service contractor: the owner of a small business that provides services to other businesses, specifically business-to-business (B2B).What is a service contractor?
Most of the service contractors I have worked with are general service contractors, electrical service contractors, HVAC service contractors, and roofing contractors. I enjoy working with these types of businesses and have had successful website design and online marketing results. There are many who are DIY or have an in-house staff. One of my goals is to speak with contractors who want to improve their success by leveraging business growth advantages available in the digital business world. The elements below establish a solid foundation in website building and online marketing that transforms your business reputation with a digital platform.Pro Tips
Search bots organize and run the internet. These elements contribute to helping them understand your business and improving your organic search rankings. There is one distinction with these tips: there is no paid advertising. To me , paid advertising is a sizzle aspect. Your website is only visible when you are paying ad fees. Paid advertising campaigns work great when you need them; it’s a separate beast, and I will cover it in another article. What you can achieve with my tips, based on my experience, is expect an improvement in organic search listings. Organic listings rely on SEO, and they make your website shine. We all like shiny objects. Why? Because shiny objects get our attention. What makes those listings shine is measuring your content with over 200 variables in Google's algorithm.MARKETING
A successful website marketing strategy has three components, each with varying degrees of difficulty.One is the website design, the second is your content (media), and the third is SEO techniques. While the trend is to use AI, Artificial Intelligence, to build websites, it is still in its developing stages. For example, some software you can purchase is a “drop and drag” method.
"58% of small businesses rely on digital marketing." ~ amraandelma.com
The drag and drop method for design has been around for a while, but suddenly it’s labeled as AI. Choose a design to represent your business. For many, they are not sure what that means. The easiest way to do it is find a website, or more than one, and use features, fonts, and colors you find there to create your website.
One software you can buy, and own, is Blocs. Another is RapidWeaver. Both of these are on Mac. Of course, you will pay a subscription to them each year. But they are simple to use and you own them. Both of those give you the ability to tweak your SEO, Search Engine Optimization, material. Platforms like Wix and GoDaddy don’t provide you with that ability. Almost half the websites in USA run on Wordpress, which has a depth of plugins you can use and they with their drag and drop method.
I can work on any website platform, and I encourage clients to own their website and not rent them from these gigantic platforms. One drawback, case in point Wix, is that when you build a website with it, you will not be able to move it. Later on, if you want to buy your own software or move to WordPress you will have to start from scratch with your design, content and SEO material.
WEBSITE PERFORMANCE
There are several easy methods to gauge activity on your website. To understand what your website visitors are doing, I suggest using Google Analytics. They provide you with a script to paste in the header section of your website or specific web pages; it’s also a free tool. All you need is a gmail account to be able to login at Google Analytics and begin. On every website I admin, I also use a paid website analytics service, Matomo, that is based in Germany.Another measurement of your website performance is backlinks. Obviously, the more you have, the better. However, you don’t just want any old backlink. You want quality backlinks. These are characteristics of backlinks to make your website shine:
- Have a domain authority of over 50
- Link must be relevant to your specific business service
An advanced SEO technique is using backlinks that are anchor text using keywords, which is determined from your keyword plan and business intelligence research.
The first phase is just establishing backlinks. One example is go to your Manage Your Google Account, Choose Personal Information, and scroll down to the Profiles section. Add your website links to a profile listed there.
FRESH CONTENT
Blogging is the best money you can spend on website marketing. This stellar effort will create, and sustain the best shine possible for your online business. When you blog regularly, you create more and more fresh content that keeps the search bots coming back for more."80% of businesses generate marketing results through blogging, with 76% using it as a key lead-generation tool." ~ semrush
Take it one step further, combine your blogging with an RSS feed, as discussed below, and you are distributing your content to all corners of the internet.
That sounds big, and maybe you are just a local bakery and don’t need the whole internet to know about you. With that goal, you can easily apply data snippets discussed below to localize your reach.
Today, the definition of reach you want to achieve is interpreted using your business profiles in Bing and Google, along with the free webmaster consoles in Google and Bing. Your expense is the sweat equity to keep them updated. Or you can hire me to get ‘er done. your reach.
Need a starting point?
Consider ordering a SEO audit today, or give me a call at (727) 370-0011.
SEO TACTICS
The three most important segments of a successful SEO plan rely on website content, blogging , and content distribution."It takes about 2-3 months for fresh (including AI-generated) content to rank in Google, according to 39% of marketers." ~ siegemedia
The website content must keep pace with trending search technology. One good is example of this is data snippets. Google developers created this years ago, and today it's the gold standard for helping your website shine.
This is the main website for learning about, installing, and testing your data snippets. Basically, a snippet optimizes your specific business content. If you sell hamburgers, there is a product snippet to use that displays a picture of your burger, its’ customer rating, and description - as an organic search result.
Anchor text is a method that uses text as a link from one page to another page on your website. This method is also used to link to other websites, and have other websites link to you. Google’s original patent states that they use anchor text to influence rankings.
What are the key words that will attract your potential buyers? Use those words in your anchor text. This is one example of anchor text in my website: SEO audit report.
Another resource I like for data snippets is ahref. They provide free SEO tools to help you learn details on data snippets, dial in on keywords, and identify your backlinks.
An RSS feed is an advanced SEO tactic. It’s easy to use your blog posts as items in your RSS feed. Place a link on this feed and site map so the bots pick it up. RSS readers easily connects to a feed and display the posts. People use readers to bring themselves customized aggregated news feeds.
Or, you can take RSS to a deeper level when you set up a free channel on iTunes and post short podcasts. Each session can be 10-15 minutes in length. This channel links to your website. I have done this for several clients. Send me an email if you need additional info.
Besides creating your own RSS feed, like mine for website services, there are more automated methods, such as an app, to auto-produce your RSS feed. One RSS tool I like is RSS.app. They have a free and paid version. Just provide the URL of your blog. They have widgets you can customize to display your blog posts almost anywhere in the digital world.
Summary
To have a website that is successful, you must become the shiny object to rises above the dusty and ghostly websites in the digital world.In this brief article, we have covered ideas and tools that support your DIY website marketing and online marketing creative abilities, transforming your business into an online platform.
This is a journey, don’t expect overnight success. It takes time, consistency, and ongoing effort. But if you stay committed, you’ll see incredible rewards, not only in understanding how websites work, but also in enhancing your search rankings and having your site appear organically in search results.
There are additional steps involved in fully embedding your website into search engines. The purpose of this article is to introduce the fundamentals that help you build momentum.
Once you begin to apply these five key elements your website begins to shine. Take the step to improve your website design and SEO success today.
Steu Mann, (727) 370-0011
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