The most common mistake of online marketing is ignoring the fact that the web - the Internet - is a fluid and morphing entity. The very foundation of the web is that IT IS, by it’s design, a social marketplace. Yet, the majority of people fail to realize this basic mechanic and therefore do not capitalize on its’ inherent connective potential. Instead, they make a site or blog, then follow the “current” trends to promote their products and services based on techniques and understandings founded in print and other media advertising. Sure, all those outdated understandings produce some level of juice. But those methods do not garner a robust buzz or following, plus they most certainly require big buck advertising. No, the methods I prefer require much less cash infusion and rely more on sweat equity. I use and teach processes and procedures that harness the social nature of the web. Check out the Cluetrain Manifesto, http://en.wikipedia.org/wiki/The_Cluetrain_Manifesto ,  when yo...

Google describes its’ AdSense as, “a free program that empowers online publishers to earn revenue by displaying relevant ads on a wide variety of online content.” Basically, when you participate in Adsense you create a free account with Google and then place some code they you provide on your page(s). That code determines the advertisement content to display, in the form of text ads, on your real estate - your web or blog page. The ads are from vendors who have already paid Google advertising money to display their content on pages appropriate to what they are selling. http://www.ezwebmanifesting.com/blog/files/google-adsense-review.htm  Steu Mann He is an author and Reiki Master. His web site is ShastaConnect.com and offers a free directory of the diverse energetic and spiritual resources in the Mt Shasta area, which can be utilized around the globe. You can connect him about a free Reiki session . Discover Discernment Times Magazine and promote your business in...

Ready to practice simple and effective social marketing techniques to expand your online presence? Discover proven strategies that put  a blog, Linkedin, FaceBook, Circles, and Twitter to work in your favor: improve your web site traffic and create connections you don't have right now - build your email list. Early bird discount expires on Friday. Click to learn more . What students and clients are saying ...... There is so much valuable material in this class, it would be worth taking it again and again...." Mikaelah, Heart of the Goddess Aromatherapy Steu Mann has been instrumental in enhancing the visibility of our website around the globe..." Rebecca Smith Orleane & Cullen Baird Smith, Laarkmaa.com Webinar class begins November 16th, 4:00 pm - 5:30 pm (PST), 8 sessions  Click here to register

How to find out everything that Facebook *really* knows about you.... Max Schrems, a 24-year-old law student from Vienna, a meticulous document requester and researcher, is now sitting on a pile of 1,200 pages that comprise his personal-data Facebook dossier.  He secured the data by using a European requirement that entities with data about individuals make it available to those individuals if they request it.  After Mr. Schrems made the request, Facebook handed over a CD containing data that's now fueling 22 complaints that the law student has filed against Facebook with the Irish Data Protection Commissioner (according to Facebook, European users have a relationship with the Irish Facebook subsidiary).  The complaints, which Mr. Schrems began to file in August, concern the illegality of these charges (for the full set and PDFs of the filed complaints, go to Kim Cameron?s Identity Weblog):  * Pokes: Retained even after a user removes...

Great article on how to achieve a measurable social marketing effort underway or fine tune one that you already have going on.  http://www.ezwebmanifesting.com/resources/article-social-marketing1.pdf Online class to optimize your efforts now open. Perfect to fit all the do - it - yourself folks, special discount expires in a week http://www.ezwebmanifesting.com/class.htm Steu Mann He is an author and Reiki Master. His web site is ShastaConnect.com and offers a free directory of the diverse energetic and spiritual resources in the Mt Shasta area, which can be utilized around the globe. You can connect him about a free Reiki session . Discover Discernment Times Magazine and promote your business in the online marketplace there .  ---------------  EzWebManifesting.com: create lasting promotional videos to use on your website or mail them prospects, and post them on youtube.com . Mount Shasta Business, Free Community Directory, Community Calendar, Marketp...

Hey, Google doesn't earn any income from the "pagerank" or "page rank" values they create and assign to web pages. To me, that qualifies this as an authentic measuring tool for web site success. Every web site is assigned a value between zero and ten. Ten is the highest and I have never seen a ten. Google and Yahoo will be at that spectrum. A rating of "3" is an average web site.   The key to boost your page rating are these five metrics.... 1)  Revelance: links that are relevant 2) Comprehensiveness: complete coverage of a topic 3) Freshness: data that is fresh and pages updated regularly 4) Indexed: a site map submitted to Google 5) Useful content: meta tags that match your page content Here is a Google starter guide to SEO [search engine optimization]: ( click here ) Steu Mann He is an author and Reiki Master. His web site is ShastaConnect.com and offers a free directory of the diverse energetic and spiritual resources in the Mt Shas...

RSS feeds are a simple tool to syndicate your products and services information.  Setup a FREE syndication method using RSS by watching this video.     Steu Mann He is an author and Reiki Master. His web site is ShastaConnect.com and offers a free directory of the diverse energetic and spiritual resources in the Mt Shasta area, which can be utilized around the globe. You can connect him about a free Reiki session . Discover Discernment Times Magazine and promote your business in the online marketplace there .  ---------------  EzWebManifesting.com: create lasting promotional videos to use on your website or mail them prospects, and post them on youtube.com . Mount Shasta Business, Free Community Directory, Community Calendar, Marketplace and Life Links Discernment Times Magazine:  free online natural living resource for families and communities about sustainability and home health care

A four letter word to simply and freely drive more traffic to your web site: blog. It doesn't get any easier than this to create more exposure for your offerings. The first reason is they are free.  I don’t think that one needs an explanation. You can get some free marketing done for your web site with bloggin. The second reason is that blogs are easy to update.  This means you can post anything informational pretty quickly.  Every post you write is picked up by the search engines and thereby accomplished you another step in the bridge that must be built to find you. I have hear rumors that search engines pick up blog posts more often then web sites content updates, but I am still looking to verify that one. Consider this: what is easier to produce - a blog with 13 posts or a web site with 13 pages? Of course, you want both, but a proven method for getting more exposure is bloggin’ daily, which is much easier than pasting up a new web page every day. Last good ...

I have been optimizing web pages for search engines going on 10 years and these are the tips and techniques I have learned. I promise that when you apply these three strategies to your pages you will see your page ranking improve. And, just remember, that won't happen overnight. Any changes you make in your web pages will take 6-8 weeks to show up in the search engines. First, it's not a good idea, if you want search engines to display your web page(s) in search results, to use the same keywords and content design on every page. Hold on, this doesn't mean you have to build a whole new site or blog. Make it easy, just create some new ideas about what you are offering and what key words will lead potential customers to you. The next step is just modifying some web or blog page content. One easy start on this effort is to sit down with a blank piece of paper and brainstorm session. Ask your self some questions, "What words do I want people to find me by...

Descriptive video explaining how to find a "product offering" in search engines to illustrate how to  design content of your web pages and blog.