Put discovery marketing to work in your online marketing and keep pace with developing trends. Web Site Design and Search Engine Optimization .... The marketing skills you have applied to your web site, or blog, quite literally will make or break your online reputation success.  It used to be that a web presence (site and/or blog) supplemented the promotion of your business. Not any more. Even if you only want to be recognized as a viable business, pretty much you need a web site. Last Friday, the Huffington Post reported that SEO, Search Engine Optimization, is the most sought after skill by all sized companies for their online marketing, second only to email marketing. Successful SEO is more than icons on a page A valid SEO strategy requires content that is built and maintained to meet specific marketing objectives. If you want to produce local geographic results your content is presented one way. To reach a national audience, or global audience, your content must be ...