In this digital age, with a revolution of new media and marketing techniques, a business with a marketing systems designer is expanding from the punch in their inbound marketing arsenal. Who is a marketing system designer? The typical skills for an effective, experienced marketing system designer would include the following: Web site development Blogging techniques Podcast creation Press release creating and distribution Writing content Designing and creating images - graphics, brochures, downloads Creating videos from start to finish SEO - Search Engine Optimization to build content marketing SEM - Search Engine Marketing to do ads in search engines and social media Building and monitoring marketing campaigns, including components such as landing pages and Call To Action triggers that combine effective conversion techniques Automating work flow processes with inbound marketing projects Methods and processes to identify and connect with niche markets What does ...

Let's take a look at how to set up a customized marketing campaign using a landing page on your web site. In this technique, customized business application focused on marketing, I will describe how to setup a custom landing page that links to destination page on your web site with a free Google Analytics (GA) account. The destination page denotes a marketing action you want your customer to accomplish - fill out a request info, view a page, watch a movie, or upload/download a file. Design Your Marketing Process Here we go in a step by step description to design and implement this technique. #1 Make a specific web page or blog post that has your marketing information. Typically, this is called a landing page. There are some good (paying) services that will automate landing page creation for you, but you can easily make one your self. Or, hire me to do it (shameless plug).  Here is a landing page for a local roofing service: http://skyeroofing.com/Coupon/ #2 Next, ma...

#1 85% of people would rather provide an email for an ebook vs. paying with a tweet Source: Unbounce Tweet This Stat!  When you are putting your marketing strategy together this is important to consider because you want to collect emails for your newsletter distribution. #2  Blogs give websites 434% more indexed pages and 97% more indexed links Source: Content+ Tweet This Stat!  This proves the value to your brand of having a quality blog. Do it up even better by using blogger which is run by Google to stay in the news feed of the world's #1 search engine - Google. #3  Producing enough content is one of the biggest challenges for marketers Source: Content Marketing Institute  Tweet This Stat!  This is no mystery to anyone wants serious inline marketing success. Don't give up and stay creative. #4  The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373) Source: EConsultancy ...

#1 Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Is there is any possible communication that your customers and prospects would like to receive via text message?  Tweet This Stat!  #2  By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research ) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat!  #3  20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos ) People are influenced by, well, other people. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business.   Tweet This Stat!  #4  88% of adults in the US have...

Independent studies prove that mobile computing accounts for the majority of web traffic. Make sure your web content is optimized for your #1 free online marketing tool - Google. In this special offer, for a limited time, you will receive, absolutely free , one email lesson, per week, for five weeks. Each lesson will cover two essential ingredients of web design for mobile computing . At the end of five weeks, you have 10 essentials design principles to better market your products and services online.  Sign up - free, no obligation, for this marketing tool today - click here .

Search Engine Presence: if your SEO program is on auto pilot you are shrinking your online presence Let’s be clear, to qualify your site as having an existing online marketing program or internet marketing plan there must be - at a bare minimum - these characteristics: A key word phrase implemented on individual web pages You have an active blogging presence You are regularly posting in social media networks Your pages offer at least one connection opportunity to visitors You provide visitors opportunities to satisfy that “impulse buy” factor with your online store There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m all for finding new ways to be more efficient and maximize the return for my time, but site owners need to be careful ...

Three Easy Steps To Measure Your Organic SEO Traffic; a secret to internet marketing Organic liks are the bread and butter to expanding your web site traffic. They are not a quick fix like the golden arches, but the rewards are very significant. Organic linking  is the development of  hypertext  links between web sites with or without an explicit agreement to exchange links. Organic links are more likely to appear in a context relevant to the subject of the target document, which makes them useful for  search engines  like  Google search  that rank pages according to their links. In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect of local SEO on search results and more. A site’s rank chang...

Internet Marketing, five reasons videos are hottest internet marketing technique Online video is becoming a first stop for many customers, it's an excellent method of internet marketing.  Because this technique is fairly new, its' development is comparable to where web pages were a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements. According to Website Magazine, video is a driver of consumer confidence . Consumers are willing to watch videos 60% of the time they are found. #1 VIDEOS BOOST SEARCH ENGINE VISIBILITY   Video results appear in about 70% of the top 100 listings , the type of content most often displayed in universal or blended search results. (Marketingweek, 2011) #2 EDUCATE PEOPLE ABOUT YOUR PRODUCTS   Short of getting a customer in the door or sending a salesperson ...

Is Your SEO (aka Internet Marketing) On Auto Pilot?  Let’s be clear, to qualify your site as having an existing online marketing program or internet marketing plan there must be - at a bare minimum - these characteristics: A key word phrase implemented on individual web pages You have an active blogging presence You are regularly posting in social media networks Your pages offer at least one connection opportunity to visitors You provide visitors opportunities to satisfy that “impulse buy” factor with your online store There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m all for finding new ways to be more efficient and maximize the return for my time, but site owners need to be careful that they don’t get mistake efficiency...