Search Engine Optimization (SEO) affects only organic search results, not paid or "sponsored" results such as Google AdWords.
When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.
Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues.
Cheers, Steu
#seo #marketing #seotips
Steu Mann has over 15 years of experience helping businesses improve their search engine rankings. His web site is Ez Web Manifesting. Google him using the terms (without quotation marks) "Ez Web", "SEO & Web Design Ashland" where you will locate his organic search listings.
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