Keep in mind that you have 10 seconds to capture the attention of the viewer. Visible Measures research is showing that 20% of your viewers will click away from a video in 10 seconds or fewer.
#1 According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:
- 26% looked for more information about the subject of the video
- 22% visited the website named in the ad
- 15% visited the company represented in the video ad
- 12% purchased the specific product featured in the ad
#2 Of all viewers who watch online videos, 64% are more likely to buy a product on an online retail site. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
#3 An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
#4 Forbes Insight is reporting that 59%, of senior executives would rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.
#5 in 2010 the Forrester Marketing group surveyed businesses and found that when marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
Read the entire article here: http://www.videobrewery.com/blog/18-video-marketing-statistics
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