Research - who uses social marketing and 4 traits of facebook users

This research is made available through PEW Research, a non-profit organization.

#1  As of September 2014:

• 71% of online adults use Facebook
• 23% of online adults use Twitter
• 26% use Instagram
• 28% use Pinterest
• 28% use LinkedIn

#2  Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.

Here are some strictly Facebook statistics ....

#3 Facebook users are more trusting than others

#4 Facebook users have more close relationships

#5 Facebook users are much more politically engaged than most people

#6 Facebook revives “dormant” relationships

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