Five Online Marketing Statistics (research)

#1 Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. January 2015

#2 95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day.  January 2014

#3 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. November 2014

#4 About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. July 2014   

#5 83% of consumers reported that they have had a "bad experience with social media marketing."  February 2015

All information is provided at the CMO Council web site.