Sure you want to reach your targeted demographic but without spending some serious cash on research its kinda hit and miss to find the best online channel containing your niche viewers.
But no matter what channel you are using for marketing there is one thing you can count on correctly - videos give you the best return on your advertising buck.
In the online world everything is always changing except on thing - videos.
No matter what business you have.
No matter what products or services you provide.
Videos remain the most popular attention tool across all ages and demographics.
Video Marketing Research In 2018 From Hubspot ....
Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:
A) 97% of marketers say video has helped increase user understanding of their product or service.
B) 76% say it helped them increase sales.
C) 47% say it helped them reduce support calls.
D) 76% say it helped them increase traffic.
SEO - Search Engine Optimization
Video are an excellent method to build organic results in the search engine about your business.
Google and Bing even allow you to select videos as the results instead of searching everything on the web.
How Fast Do Viewers In Marketing Channels Change?
According to a new PEW study, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that demographic.
Not anymore. Now only 51 percent of teens use Facebook, according to Pew Research Center.
The world's largest social network has finally been eclipsed in popularity by YouTube, Snapchat and Facebook Inc.-owned Instagram. Alphabet Inc.'s YouTube is the most popular, used by 85 percent of teens, according to Pew.
About one-third of the survey's respondents said they visit Snapchat and YouTube most often. Meanwhile, only 10 percent of teens said Facebook is their most-used online platform.
Summary
Three things you must build into your marketing campaigns to capture the attention of your potential customers ....
1. Build your content so it's smart phone friendly.
2. Publish videos that are educational and informative about you.
3. Include Search Engine Optimization techniques in your video.
Article: how to build marketing videos with your photos - click here.
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