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Note: August 1, 2015: the link at bottom of this post now opens the research document directly, no subscription required. Enjoy! Today is the world of apps. In fact, as days go by there are more and more apps that are created. Apps for any type of computing (mobile devices, laptops, desk tops) and for all platforms (Mac, Windows, Unix). It doesn't matter what device you are using or what operating system is has; today's apps are designed to fit 'em all. And, that is what makes productivity so much easier now. With all these cool apps you can, as a self employed person or small business, have the same computing power that the larger businesses have enjoyed - for lest cost. This free comparison covers a subject near and dear to everyone - money. it reviews the features of readily available payment apps in the marketplace. These range from a simple collection of money online to that same collection with the added features of reporting and analyzing your cash flow, plus...

There are off-the-shelf software solutions and custom solutions. What I have found is that a majority of businesses require some level of customization, even with a off-the-shelf solution, when it comes to accomplishing: 1. automating specific work flows in your business model 2. make data accessible 24/7 from any device, form any location 3. keeping current with technology Those are the three foundations of every solid business application. Automating Work Flows Business owners are increasingly becoming aware of the fact that packaged software is not always a complete solution for every business. Since every business has different requirements, it is very difficult for one product to accommodate multiple needs simultaneously. Custom business applications are designed to cater to your business’ needs, and to function exactly how you want them to, which can in turn simplify your business processes.  Custom business applications offer a range of advantages that can ultima...

Two surprising stats to me ...  70% of marketers use a blog which is second to 71% using visual content but here's the rub ... only 50% of those marketers with a blog - have a mobile friendly blog. I guess they are not reading my blog :-) Here are six main points from the 2014 social marketing research: Twitter, YouTube and LinkedIn hold the top spots for future plans: A significant 66% of marketers plan on increasing their use of these social networks. Marketers want to learn most about Facebook: While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. Video becoming important: A significant 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video. Podcasting on growth trajectory: Only 10% of marketers are involved with podcasting, yet 26% plan on increasing their podcasting activities and 43% of marketers want to learn m...

internetLiveStats.com There are billions of web sites, so how do people find yours? The only lasting method of success is building organic search results .  Don't expect to accomplish this task overnight. It will take time, but at the very least, you should see some changes in 4-5 months is you are using the best SEO methods available. This article will cover the five best actions to take in building and sustaining quality SEO . #1  Build a blog presence Once you have your web site done, use a blog to fortify it. Setup a free blog, and use a custom domain for it. Google Domains, at this time, is selling domains for $12 a year and they are easy to setup with no hidden costs - unlike Godaddy. Your blog is where you do weekly updates about your services and products. Blogs are picked up more frequently in news feeds than web page content. This is by design in Google's' algorithm. There is a test you can do to confirm this. But, before you start tes...

The two key questions everyone asks about SEO ..... 1. How much is the SEO going to cost?  Nearly every business today must decide how much to spend on search engine optimization (SEO) .  2.  Do I really need SEO ... to have to pay for SEO, or can I do it myself?  Robust online marketing is imperative for survival in a web-driven world. This post will answer those questions in detail and I' will be using a 2012 SEO research plus my 10+ years of experience working successfully with clients to accomplish quality SEO. Payment Models On SEO SEO providers/agencies typically offer four main forms of services and payment: Monthly retainer : In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link buil...

As New Scientist recently reported, a team of research scientists at Google has published a paper (PDF) explaining the idea of Knowledge-Based Trust (KBT) , an alternate way of determining the quality of web pages by looking at how accurate they are. "The quality of web sources has been traditionally evaluated using exogenous signals such as the hyperlink structure of the graph. We propose a new approach that relies on endogenous signals, namely, the correctness of factual information provided by the source. A source that has few false facts is considered to be trustworthy." The paper goes on to describe how Google could use an extraction process to compare the facts it finds on web pages to facts that are stored in a knowledge base (think Knowledge Graph / Knowledge Vault ), and reward pages that are found to be more accurate. In cases where a single web page doesn’t have enough facts, the paper suggests relying on other pages from the same website to determine tr...

Search  Engine  Optimization   (SEO) affects  only  organic  search  results,  not  paid or "sponsored" results such as Google AdWords. When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords. On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues. Cheers, Steu #seo  #market...

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site. Make sure that other sites link to yours Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Keep in mind that our al...

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. #1 Can you show me examples of your previous work and share some success stories? #2 Do you follow the Google Webmaster Guidelines? #3 Do you offer any online marketing services or advice to complement your organic search business? #4 What kind of results do you expect to see, and in what timeframe? How do you measure your success? #5 What's your experience in my industry? #6 What's your experience in my country/city? #7 What's your experience developing international sites? #8 What are your most important SEO techniques? #9 How long have you been in business? #10 How can I expect to communicate with you? Wil...

SEO, Search Engine Optimization, is an effort that takes time and patience. It starts with a recipe because there are certain elements you must have in place to accomplish quality SEO. What are the SEO Elements ? Web Site Produce a site with your own domain, not a free web site domain since social marketing sites like StumbleUpon no longer accept those. Avoid building your material with a complex CMS (content management system) unless you have skills to update it wisely and for the long haul.  If you are a DIY person use WordPress, but keep up with design trends and system updates; otherwise, you will have a hackers paradise. Your web site is the place for static content on your products and services. along with your store. If you hire someone to build your site, get a fixed fee for 12 months that includes unlimited content updates. After the first year you should be in the search engines with significant organic search listings. Blog Put your blog on your web site or at ...