Pro Tips: Website Marketing For Service Contractors - Sizzle versus Shine
Search bots organize and run the internet. These five elements contribute to helping them understand your business and improving your organic search rankings. There is one distinction with these tips: there is no paid advertising. To me, paid advertising is a sizzle aspect. Your website is only visible when you are paying ad fees. There is nothing wrong with a paid advertising campaign; it’s a separate beast, and I will cover it in another article. What you can achieve with my tips, based on my experience, is expect an improvement in organic search listings. Overview Service contractors offer a diverse selection of products. My work has been with home service contractors, numbering in the hundreds of thousands in the USA. Actually, I consider myself a service contractor: the owner of a small business that provides services to other businesses, specifically business-to-business (B2B). What is a service contractor? Most of the service contractors I have worked with are general...