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Fully 71% of online American adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years. Facebook users also have a wide variety of friends on the network: 93% of Facebook users say they are Facebook friends with family members other than parents or children 91% say they are Facebook friends with current friends 87% say they are connected to friends from the past, such as high school or college classmates 58% say they are connected to work colleagues 45% say they are Facebook friends with their parents 43% say they are friends with their children on Facebook 39% say they are connected to people they have never met in person 36% say they are Facebook friends with their neighbors This ...

This research is made available through PEW Research, a non-profit organization. #1   As of September 2014: 71% of online adults use Facebook 23% of online adults use Twitter 26% use Instagram 28% use Pinterest 28% use LinkedIn #2   Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. Here are some strictly Facebook statistics .... #3 Facebook users are more trusting than others #4 Facebook users have more close relationships #5 Facebook users are much more politically engaged than most people #6 Facebook revives “dormant” relationships Learn more about social marketing our our web site - click here.

A chorus of tech journalists are reporting that Google is phasing out its social network, Google+. Where did they get this juicy nugget of information? Well, they made it up. And I'll tell you why. But first, let's look at what the press is saying and compare that with reality. Repeated news media claims that Google+ is on the verge of extinction appears to be a delusion caused by a social media paradox called the "majority illusion." The press has been declaring the imminent death of Google+ since 2011, but this latest fantasy proclamation of Google+ coming to an end was triggered by two events. The first event is that the official date for phasing out the photo tools that were integrated into Google+ came and went. Google replaced them with the more consumer-friendly and separate Google Photos. The second is that Google announced a few weeks ago that a Google+ login would no longer be required for using YouTube and other Google services. When Google laun...

These three terms describe how Google identifies and sorts the content of billions of web pages that just keep growing in number - every day. You want potential customers to find you, so take the time to learn these three terms. They are the foundation of any SEO effort that's done correctly . How does “ Crawling ” benefit my business? Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. A googlebot is a software that travels the web and reviews almost all of the existing web pages and files on web servers. They use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generat...

#1 Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred) #2 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. (Econsultancy) #3 Internet advertising will make up 25% of the entire ad market in 2015. ( Social Fresh) #4 Videos on landing pages increase conversions by 86%. (Social Fresh) #5 63% of millennials (born between 1981 and 2000) say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  (leaderswest Digital Marketing Journal) #6 Not all content has to be original. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). (Design & Promote) #7 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)

#1 Consumers Prefer Mobile Browser To Apps For Local Information Source: BrightLocal While local businesses have alternative ways to be found in local search apps and vertical or specialized directory apps, the survey data here argue that consumers want to access local business websites on mobile. #2 Yahoo Loses Market Share As Some Firefox Users Return To Google Source: ComScore The February US search market share numbers are out. It appears that a portion of the gains that Yahoo made since November as a result of its default search deal with Firefox have been lost as some number of users return to Google. #3 Google Overtakes Traditional Media To Become Most Trusted News Source: Edelman Trust Barometer According to survey data search engines have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. #4 Google Still Doing At Least 1 Trillion Searches Per Year Source...

#1 85% of people would rather provide an email for an ebook vs. paying with a tweet Source: Unbounce Tweet This Stat!  When you are putting your marketing strategy together this is important to consider because you want to collect emails for your newsletter distribution. #2  Blogs give websites 434% more indexed pages and 97% more indexed links Source: Content+ Tweet This Stat!  This proves the value to your brand of having a quality blog. Do it up even better by using blogger which is run by Google to stay in the news feed of the world's #1 search engine - Google. #3  Producing enough content is one of the biggest challenges for marketers Source: Content Marketing Institute  Tweet This Stat!  This is no mystery to anyone wants serious inline marketing success. Don't give up and stay creative. #4  The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373) Source: EConsultancy ...

#1 Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Is there is any possible communication that your customers and prospects would like to receive via text message?  Tweet This Stat!  #2  By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research ) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat!  #3  20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos ) People are influenced by, well, other people. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business.   Tweet This Stat!  #4  88% of adults in the US have...

In the last two weeks I have been swamped with calls from people offering me SEO services . Naturally, I talked with them to see understand  their  services and prices. My disappointment was hearing fees ranging from $99 - $199 a MONTH, without a guarantee.  Here are three easy steps to measuring your SEO. It makes sense to decipher what your SEO dollars are returning to your business. #1 Don’t base SEO results on finding the name of your business in search engines Obviously, your potential new customers don’t know the name of your business, all they know is a service or product they want to buy or use. I have seen too many people get excited about finding their business name in search engines, paying for that kinda result is a waste of money.  Honest SEO results translate into people finding your business based on the description of your  offering(s)  AND your geographic location. #2 Make a list of words/phrases that describe you...

More than 14 million devices are already running Microsoft’s Windows 10 after its global launch on Wednesday, but it’s unclear how many of their users read the company’s Privacy Policy and Service Agreement before downloading. Tucked away in the 45 pages’ worth of terms and conditions (effective August 1) is a substantial power grab: The company is collecting data on much of what you do while using its new software. From the moment an account is created, Microsoft begins watching. The company saves customers’ basic information—name, contact details, passwords, demographic data and credit card specifics —but it also digs a bit deeper. Microsoft is collecting ... - your words and phrases - much like a keylogger . - Bing search queries and conversations with the new digital personal assistant Cortana - contents of private communications such as email - websites and apps visited (including features accessed and length of time used) Ummm, Microsoft is taking on the qualities of G...

Social Media (SM) is an important tool in marketing any business when it's done right. And, SM is here to stay so this is the first post in an ongoing series of SM. SM can go wrong is you are not careful. In the paper today there's a story of a news station that asked viewers to tweet what they are glad is over in 2014, since today is the last day of the year. It backfired. Viewers ended up mocking the station and the news casters too. ( read story ). What is Social Media (aka social networks) There are a slew of social media providers. The top ones in USA are Facebook, Twitter, LinkedIn, and Google+.  Those four are also free to use. There are many social networks that started free but now you must pay. For example Ning.com; however, there are no ads in that one like you see in Facebook or Linkedin. Click here to view an entire list of social media sites in Wikipedia. How Does Social Media Work? The old school  term is networking. Nowadays, it depends o...