Social media spreads the good and the hoax - are people being dumbed down or just bored?

Fake Apple ads touting the new operating system’s ability to make iPhones waterproof have made the social media rounds and gullible consumers are buying it.

The ads are designed to look uncannily like actual advertisements for the new iOS 7 that came out along with the new iPhone 5s and 5c.

The new update does many things, improved multitasking and camera function among them, but waterproofing your new $200 phone is definitely not one of them. Though, if the response on Twitter the new fake feature is any indication, Apple stores may soon be inundated by waterlogged handsets.

One key to the deception, which the Daily Dot reports originated on 4Chan and spread to other social media, is in its deception.

‘With the new features and groundbreaking innovation of iOS 7,’ reads one of the nine ads, this one titled Additional Protection, ‘your iPhone is able to instantly detect changes in thermo-distribution with the touch sensitive screen and home button.’

Water splashes on and below an iPhone in the ad and the suggestion is obvious: iOS 7 makes your phone waterproof.
One of the other ads is more direct, but no less realistic seeming.

Read more: http://www.dailymail.co.uk/news/article-2432831/Foolish-tweets-iPhone-owners-believe-fake-ads-claim-new-iOS-7-waterproofs-phones.html#ixzz2g0sJDGXq