Managing your online reputation requires digital marketing , a comprehensive approach to creating and publishing media about your business.  As you evolve and expand your online presence, mature your website owner strategy, you will find new methods to juice these silos. Be sure to begin collecting testimonials showing  positive feedback. Website media includes the content that you publish in marketing channels to create inbound links. In the first phase you are showcase your products and services to create website traffic, that is hopefully your target audience.  You are also working on an approach to successfully convert website visitors become a subscriber or a buyer. The media in this first phase is geared to creating organic search results to show links to your website in Google search results. "Nearly 50% of the world's population uses social media. That's over 3 billion users worldwide. ~ Statista As you have the time and money you will create more l...

  SEO, Search Engine Optimization, is a way to write content, format web pages, and optimize your website architecture so that more organic search results - connecting to your website - are displayed, on the first page of search results, when people are searching using terms related to your products and/or services. "Only 5.7% of pages will rank in the top 10 search results, on the first page of search resutls, within a year of publication." ~ Ahrefs Over 90% of websites never receive any organic search listings displays in Google search results because they fail on quality content and few to zero inbound links to their site. Every website owner wants to achieve success, and the key indicator to being a successful website owner, is having organic search results without using your business name. ... read more

  You own you business. Do you own your website? It's all about the longevity of your business presence. There are a number of factors to consider including website builder, domain, website design, your databases, and more. When I talk about owning your website, I am talking about, you have in your possession the native files (html, PHP, asp) that are the architecture of your website, and that you can deliver those files to any website host company to publish your website on the internet. CMS - Content Management System You do not own the CMS if you are using one. For example, Wordpress is a CMS. Most website hosting services provide Wordpress that can be used freely. Web Design The design and format of your page are owned by you when you are building a website. If you do the design work yourself, or pay someone to do it, in either case you own it. Domain Name Domains are registered with ICANN. Technically, you own your domain, and pay an annual registration fee fo...

There are three significant measurements to building a website with quality content which are length, speed, and relevance.  These are not new, however the specifics on them morph so, as a prudent website owner, you want to keep up to speed those modifications. This article will explain those three characteristics and review a free audit tool, provided by Google Developers, to evaluate your page speed and SEO (Search Engine Optimization) . This is a “how to” of your website maintenance for all you DIY folks.  If these topics cause confusion to you, or you just want some professional guidance, check out our website owner training program . 1. PAGE FORMAT AND DESIGN According to the buzz at this writing, a quality page, according to Google Search Standards, is at least 1,500 words and 2,500 is better. The content on that page is unique and relevant to the topic that relates to the web site at where the article is posted. For example, if your web site is a bakery, then maybe ...

  #1 A successful online business requires quality content to reach the correct target audience . #2   Permanent media such as video marketing , is an excellent method to create and sustain SEO organic listings in the search engines. #3   Your potential customers find you from your marketing campaigns   and your embedded Google search results related to your products and services. #4 What is an easy way to reduce labor in your sales cycle while also increasing the value of every sale you make in your online business? This is accomplished by website automation . A Type of automation that does not require a robot or artificial intelligence. It requires tools and should cost you a one time fee to set up and then it runs automatically. The process is connecting your existing tools: 1) payment processor with 2) your mail client software. A payment processor is something like Paypal or Stripe. There are many to choose from and all charge the same processing fees.<br...

  Website design is constantly being refreshed with improved technology and also enhancements to platforms. Whatever platform you use for your website(s) be sure to keep the platform updated with security updated to reduce the threat from hacks. What percentage of small businesses have a website? 71% have a website 79% of businesses with a website say it's mobile friendly 92% of businesses without a website say they will have one by end of 2018 Source:  2017 Clutch Small Business Survey Reasons why businesses don’t have websites... 31% use a social media profile instead 25% lack of technical skills 23% think its not necessary 23% lack the time or money to procure a website   Source:  2017 Clutch Small Business Survey   <h3>Who Uses The Internet In 2018 & What Do They Surf?</h3>20% of American adults are "smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service. About 25% of USA adults say...

Great learning video that covers using Affinity Photo and Affinity Designer to work with images. She covers capturing a certain piece of a image, saving that to a new file or clipboard, and then using that "saved material" in a new image. My challenge was I buy these vector images (EPS files) from a stock photo sites and then cannot figure out how to use part of the image. Those vector images have hundred ot thousands of layers in an image. Her video is a simple, quick solution to that challenge. Plus, she carry it out a tad more with some other ideas on using the tools for creating cool images. Well done video.

The items we buy say a lot about our lifestyles, our finances, and our domestic lives. If you have an Amazon account, the amount of data that the retail giant collects is astonishing. Many people don’t know you get much more just free two-day shipping with a Prime account. With these different areas collecting data about you, if you are trying to maintain some semblance of your privacy, you’ll definitely want to check these five not-so-obvious settings. 1. Remove your Amazon public profile We don't often think of our "Amazon profile." However, that's precisely what it is. Your profile is created automatically, whether you want it or not, and it contains comments, ratings, public Wish Lists, biographical information, and other site interaction. This profile doesn't include your purchases or your browsing history, but it's very informative. If you want to control what activity is visible on your public profile, do the following: 1. Put your cursor ...

With these three, free , tools you are upgrading your website technology and online marketing to easily receive important benefits: 1) producing robust organic listings in search engine results; 2) using the most advanced security; and 3) taking advantage of an easy marketing tool .... in the busiest search engine in your community and the world.  #1 Data Structure Information - Search Engine Tool Adding this tool provides explicit clues to search bots about how to classify and categorize the meaning of your page in the Google mother lode.  Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about your business services - features and benefits.  This is a top-shelf SEO (search engine optimization) tool . This is an introduction to this search engine tool: https://developers.google.com/search/docs/guides/intro-structured-data #2  Google My Business Profile - Marketing Tool Google has ...