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#1 Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. January 2015 #2 95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day.  January 2014 #3 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. November 2014 #4 About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. July 2014    #5 83% of consumers reported that they have had a "bad experience with social media marketing."  February 2015 All information is provided at the CMO Council web site.

Let's take a look at how to set up a customized marketing campaign using a landing page on your web site. In this technique, customized business application focused on marketing, I will describe how to setup a custom landing page that links to destination page on your web site with a free Google Analytics (GA) account. The destination page denotes a marketing action you want your customer to accomplish - fill out a request info, view a page, watch a movie, or upload/download a file. Design Your Marketing Process Here we go in a step by step description to design and implement this technique. #1 Make a specific web page or blog post that has your marketing information. Typically, this is called a landing page. There are some good (paying) services that will automate landing page creation for you, but you can easily make one your self. Or, hire me to do it (shameless plug).  Here is a landing page for a local roofing service: http://skyeroofing.com/Coupon/ #2 Next, ma...

Get more kick from your Facebook (FB) posting when you create a <b>customized marketing campaign that integrates marketing in FaceBook</b> (FB) with your web site. This is an easy way to provide specific information to potential clients. Your post in FB will include a link to your web site. That link in your post creates an inbound link to your site of a PR 9+.  Be sure to use a natural link, not a shortened link. Nowadays, your FB post(s) is circulated to only people in your network. FB has diminished global advertising in posts.  Instead, to advertise/circulate your post to the world, you have to "boost" it which costs money depending on the parameters you pick and the budget you allow for each post 'boosting'. In this technique, implementing a customized business application focused on marketing, I will describe how to design a campaign that tracks how many people click the link in your FB post, and where they come from (geographic), and other info th...

As a business owner you have a web site and/or blog so that you .... obtain new customers expand your potential customer base spread the word about your products and services To help you understand the many options you have for promoting and distributing your online content :     Paid media - Advertising on social media networks - Native advertising - Paid content discovery services - Pay-per-click - Retargeting     Earned media - Blogging - Outreach and PR - Social media strategies - SEO     Owned media - Your media content - Your digital footprint (marketing channels you created)  You put so much work into your content that it’s a shame to see it relegated to the archives of your blog. This is where repurposing comes in. By repurposing your content for a new site or medium, we give it new life and expose it to more new readers. The big question you’re asking now, is "Where are the best places to repurpose my content?" ...

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Get your free copy of the Handbook To Content Marketing for web site owners and blogger - click here . Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. When you follow the Checklist in the Handbook To Content Marketing you will be improving your #onl...

A free and informative online marketing resource to help you learn the power of proven techniques with content marketing. Over 25 links that will help you increase your skills of online marketing since you will be operating with factual research and not hyperboyle. Discover how to shape your content so that you help consumers make a decision instead of driving them away. Yes, and this cumulative knowledge is yours for free, click here to get your copy . Questions and topics include the following: 1. What is Content Marketing? 2. What influences Consumer Decisions 3. Three Effective Content Marketing Strategies 4. Three Content Marketing Tips 5. Improve Your Understanding Of Social Media 6. Common SEO Mistakes & Resolutions 7. Work Smarter, Not Harder 8. Blogging Essentials 9. Content Marketing Weekly Checklist

#1 The top three social networks used by Business To Business (B2) marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. December 2014 ( Marketing Research ) #2 About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. July 2014 ( Geo Marketing ) #3  Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million. ( Geo Marketing ) #4 Landing pages with videos increase conversions nearly 90 percent. ( Ad Week )  #5  The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more conten...