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Content marketing research   shows that quality core content is a key to successful online content marketing. In this study 73% of respondents said they would make a purchase from a brand that regularly gave them useful information in their advertisements. Today, digital platforms and social networks have changed the relationship between brands and consumers. Consumers have more choice than ever before and  are engaged even in creating content. Reaching and engaging these new, active and connected consumers—Generation C (YouTube Generation), is a constantly  evolving challenge. However, for brands that embrace this challenge, it is also an  opportunity to bond with people more strongly than ever.  A six-month survey ( full report here ) interviewed nearly 2,500 consumers who’d recently purchased products in the auto, beauty and smartphone categories. Here is a list of the top ten “points of influence”: Word of mouth (74%) Retailers and store visits (...

Improving Your Marketing Content Marketing Outpaces Traditional Marketing Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. I have always considered myself a web developer. But, for over a decade I have been providing all the services of a marketing agency - much more than just web design. Last week, I transitioned my business into a Content Marketing Agency, which is a more accurate fit of the services I have been offering to my clients for years. "Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them." ~Steve Jobs Get your marketing done right. Receive a complimentary review of your existing marketing endeavors send us and email - c...