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SEO: Five Key Mistakes & How To Fix Them

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Five consistent SEO (Search Engine Optimization) mistakes and suggestions on a a good fix. #1 Page Title Does Not Use and/or Target Realistic Keywords A foundation of SEO is that your should should contain som of your key words or a key word phrase. Remember, the whole point of a search engine is to categorize your content so it can match people looking for your services with your page. The target of your key word is what you want to show up on the search results page for.  For example, if you are selling red wagons, and you want to have your web site displayed to people looking for "wagons for children" then that is your target phrase: wagons for children. In this case, an example of an unrealistic key word phrase is "red wagons made for kids".  This is a super specific phrase and searches tend to be done on vague terms. Be sure to avoid unnecessary descriptive words in your page title, because users don’t search for those. Carrying this one step further,...

Search Engine Marketing Rules Will Change April 21, 2015

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Google announced back in November that it would begin marking mobile-friendly sites with a mobile “badge,” and subsequently revealed that it would revise its algorithm to give more weight to mobile-friendly sites for search queries coming from mobile devices.  Google is reporting that effective April 21, 2015 they will be expanding their use of mobile friendliness as a ranking signal . This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Mobile user stats from Google …. 61% of users are unlikely to return to a mobile site they had trouble with. 40% said they would visit a competitor’s mobile site instead. 55% would give up caffeine to keep their phone. Q. What makes a good mobile design for a web site or blog? A. Readable and useable content where zooming and left/right swiping is no...

SEO: Google Revamping Search Results Effective April 21, 2015

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Google is saying “users will find it easier to get relevant, high quality search results that are optimized for their devices,” from their update being launched in April, 2015. While Google has announced this search engine software update early; it hasn’t exactly been spilling the beans with all the details. The big takeaway from this early notice about the launch date is that if your site is not mobile-friendly, get to work now on it. If 50% of your traffic from Google comes from mobile devices, it sounds like if you are not mobile-friendly that virtually all of that traffic from mobile is at huge risk. Preparing for the Update Google has been prepping webmasters understand mobile computing. Thanks to the announcement of the Mobile Search update, many webmasters now have a compelling reason to take action. If you find yourself scrambling to be mobile-friendly and can’t decide between a dedicated mobile or responsive design, it makes sense to weigh the pros and cons o...

SEO & Online Marketing - boost your Google search results

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Online marketing is simply using proven techniques to increase traffic at your web site and/or blog pages. With a certified marketing plan, you can easily measure results, thus learning how to improve your marketing efforts. Discover the methods of online marketing for your situation, receive free specific information - click here .   Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. December 2014 . (CMO Council) Starting April 21, Google will be expanding use of mobile-friendliness as a search engine ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. You can easily receive a free site review, with a written report, to evaluate the mobile design of your site or blog -...

Online Marketing: Google Is Making Changes To Search Results

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Starting April 21, Google will be expanding use of mobile-friendliness as a search engine ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. You can easily receive a free site review, with a written report, to evaluate the mobile design of your site or blog - click here . According to CNN Money, mobile computing has overtaken computing on traditional desktop and laptop computers as of January, 2014. That's right, mobile computing was responsible for 55% of all computing - 13 months ago. Why? Because the experience of mobile computing is getting easier, which is why Google is revising the way it does search results to focus more on mobile computing. Don't miss this significant search engine development. Today , make sure your web site or blog is current with...

SEO strategy: five main points from Matt Cutts (video)

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This is a simple, straight to the facts video telling you the most important pieces of an SEO strategy . Who is Matt Cutts? Matthew "Matt" Cutts (born 1972 or 1973)leads the web spam team at Google, and manages the search quality team on search engine optimization issues.

Online Marketing Class, early bird discount expires 24 hours

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My Blogging Success Class, how to improve your online marketing skills, will be held next week. It is easy to register and participate on the phone or using Skype. The early bird discount ends tomorrow - Thursday the 18th. Building confidence in producing content for your business is the most important aspect of online marketing. (Source: SocialExaminer) If you want to achieve better online marketing results, this is your opportunity - learn the skills in class and do it yourself. You will be given proven, exact ,and specific marketing methods on how to .... 1. gain readership of your blog. 2.   improve the number of page views on your blog and/or web site. 3. design an effective "Call To Action" and monitor it. Those are some of the nuggets you will learn, after this class is over you will be educated and equipped (with free tools) to preform successful online marketing . PLUS , you receive a free 90 minute consultation on your blog or web site. Yo...

Online Marketing: tips and techniques class, special offer

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Blogging Success Class , improve your online marketing skills with a money back guarantee. Did you know that blogs are the third most important influence that affect consumer spending? ( link to study ) Receive a free 45 minute consultation on your blog, or how to setup you blog, by enrolling in the class today. Simply type in "free-consulting" in the promo field. Don't miss this beneficial marketing class on 26 February. The Early Bird discount expires this week. Click here to get started now .

Blogging - 16 statisitcs that demonstrate it's a potent marketing tool

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1. 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. (Source: NM Incite ) 2. 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer ) 3. Companies that blog have 97% more inbound links. (Source: Hubspot ) 4. By 2013, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept. ) 5. 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot ) 6. The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population. (Source: Sysomos ) 7. B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView ) 8. 23% of total Internet usage time is devoted to social networks or blogs. (Source: Dream Systems Media ) 9. 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer )...

Blogging - an effective marketing tool when done correctly

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Blogging is a surefire way to get your ideas, products, and content into the data stream that makes the internet what it is - a data superhighway. For a business, blogging is a 'must have' in the marketing portfolio, especially with the growth of social marketing and its' integration into all aspects of the devices we use today. A "blog" (derived from the term "web log") is basically just a website with two key differences: First, it's extremely easy to add information to it. A blog is like an online journal, so you just log in, type what happened today, post it, and you're done! Second, you can add a simple little feature that automatically tells a whole bunch of other websites that you've made an update to your blog--every time you make a change. In fact, two of the most popular platforms for small business blogging, blogger.com and wordpress.com, are designed to have the look and feel of editing a Microsoft Word document.  Because ...

A well-designed website plan is the optimal foundation