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Digital marketing is the wave that every online business is surfing, wether you like it or not. There are two trends generating more momentum that you want your business to take advantage of, starting now. But first, make sure you are not making these 10 most common website mistakes .... #1 Digital Marketing Trend - Video Marketing Video marketing is the practice of creating fresh video content to publish on your website, YouTube, and in your social media channels.  For example, one of our video marketing components is the video above and the video at the end of this post. Every video has a minimum of three elements.... #1 Header slide that announces the video, gives a preview #2 The main content of the video #3 Ending slide when has your business logo, website, and closing statement or photo. The header and ending slide content will vary with the degree of your video expertise.  The other necessary element is SEOing your YouTube channel, but first j...

Social media is crucial to the success of any company's digital marketing strategy. Add a free social media marketing tool to your web site which is explained in this video. This video shows how to easily add social media buttons to your web page and there is NO CODING NEEDED.

Content marketing requires optimizing the key words on each web page. This vides shows you how to use Google Ad Words to determine the best key words for your product or service. With that information you can build better page descriptions and overall page content to improve your organic search rankings.

Successful online marketing means telling the search engine what you are providing so then your target audience can find you more easily. Get your site to the top of organic search results by knowing how to complete these three very important aspects of each web page.

Affinity Designer is a wonderful alternative to expensive subscription programs like Photoshop. Besides having the same or more features, Affinity Designer is a one time purchase, as of this post under $100. This is a great tutorial on upgrading your art design and web pages using a multiple stoke technique.

Fine tune your local business listing by displaying your business on Google and Bing search results , as a location on the map. Short video to explain the process of putting this free marketing tool to work for your business. Reach your target audience for free with the search map results.

Google just released an image compression technology called RAISR (Rapid and Accurate Super Image Resolution) designed to save your precious data without sacrificing photo quality. Claiming to use up to 75 percent less bandwidth, RAISR analyzes both low and high-quality versions of the same image. Once analyzed, it learns what makes the larger version superior and simulates the differences on the smaller version. In essence, it's using machine learning to create an Instagram-like filter to trick your eye into believing the lower-quality image is on par with its full-sized variant. Unfortunately for the majority of smartphone users, the tech only works on Google+ where Google claims to be upscaling over a billion images a week. If you don't want to use Google+, you'll just have to wait a little longer. Google plans to expand RAISR to more apps over the coming months. Hopefully that means Google Photos. https://www.blog.google/products/google-plus/saving-y...

Comparing Online Shopping Resources The chart below says it all. It's not so much that you need to be selling your stuff on Amazon. No, it's more like, people are shopping online at a reputable, easy to use web site where they KNOW a fair price is offered.  Amazon is not always the cheapest price, but they do have reputation for excellent service. If you want to build your business, then steal some of Amazon's web site aspects and use those to start building your brand. Courtesy zerohedge.com

Do people use the web to go shopping? Research says they do. #1 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)  #2  44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015)  #3  Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015) #4  Sales during the 2016 holiday season on Amazon amounted to almost 40 percent of online spending (Slice Intelligence, 2016). #5  Mobile devices accounted for 31 percent of holiday sales, and the desktop generated 69 percent. (Adobe, 2016). #6 Almost 70% of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (RichRevelance, 2016) #7   Online product reviews on in-store shopping in a new report calle...

Eight marketing questions, with researched answered to guide your 2017 online marketing efforts. What is the most used search engine? #1 Taking into account all searches performed in all search engines, 67.7% are done in Google. (NetMarketShare.com, 2015)  Are keywords important in a title for SEO? #2  Just 53 percent of the top 20 URLs, of organic search results, included a keyword in their title. (SearchEnigneLand, 2016) How do people make their search? #3  50% of search queries are four words or longer. (WordStream, 2016)  What pages of search engine results are used/viewed? #4  The search pages occupying positions 1 through 3 have an average Click-Through Rate of 36 percent.  (SearchEnigneLand, 2016) What domain extension is used most? #5  86% of the top 10 domains now use the .com  domain extension.  (SearchEnigneLand, 2016) How do businesses use search engines when buying services/products? #6  B2B (busin...