SEO: Local & National? Tips on Social Marketing
SEO (Search Engine Optimization), which is also known as search engine marketing, has two distinct flavors. And, both are based on organic search results - not paid ads. Gear your content with a "local" strategy and you are telling Google to display your wares when searches are made in your local area or about your local area. Configure your content with a "national" strategy to have your wares displayed when someone searches anywhere in USA, or globally, using terms relevant to your products/services. For example, if you are offering services such as construction or a restaurant, you probably don't need to attract a national audience. On the other hand, when selling books, consulting, or jewelry you can deal with potential customers located in broader geographic locations. Two tips . To succeed with local SEO, make sure you placed your business in the FREE Google and BING local business directorie...