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DIY Marketing Intel Two essential ideas that will help you expand your online business reputation.  Make no mistake, you make decisions all day long based on the reputation of businesses you buy from. What are you accomplishing to enhance your business reputation? Google is changing how they display search results . Going forward, they are emphasizing mobile ready web content. More about that in my next newsletter.  Right now, you should be aware of highlighting your data in search results. Over the years there has been confusion about the power of link building. But, that is only because there was confusion around how Google search results were being calculated. There are two types of links in marketing lingo. Inbound links are ones coming to your site from another location.   Outbound links are ones leaving your site and going to another location.  You want to make sure you have distinguished inbound links. DISTINGUISHED INBOUND LINKS Quali...

If you want to improve your search rankings, you have to keep up with the new tools and techniques. One essential aspect of SEO, aka online marketing, is formulating your content to tell Google what services/products you are providing. These two new upgrades in Google business tools, which are free, help you improve your search rankings. What Is The Upgrade In This Free Tool?  How you build your content is the key to telling Google what your business provides to the world and local community. That is the beauty of content marketing. Google Web Master, aka Search Console, has always helped web site owners manage their site, according to what Google needs to know, in order to fully index the site or blog content. Google continues updating their web tools with improved methods that are derived from revised processes that drive search engine results. The Structured Data section is the new addition to the Search Console. Structured Data, also called a HTML 5 tag, is a p...

More than half of U.S. online consumers begin their product searches on Amazon.com Inc.’s website or mobile app, a survey found. That means that heading into the busy holiday season, the company is advancing its lead over major retailers like Wal-Mart Stores Inc. and search engines as the starting point for online shopping.   Amazon built their business reputation, the same as every other company on the web must do to be successful.  Read more - click here .  #onlinemarketing

Running a business on the web is morphing. Are you keeping up? It wasn't too long ago that you could get a web site up and running with quality SEO, Search Engine Optimization, techniques and you were good to go.  That effort would insure you are going to appear as an organic listing on the first page of Google search results. While that is important, and still very achievable, you are going to see your online inquires decline if you slack off on activity to build your business reputation. There are a number of factors for this. The big one is that, while Google is the biggest search engine, there are other web sites people search to find a product or service they want.  Recents studies, by PEW, show that more than half of all internet users conduct research online before making a purchase. A few of those heavily popular sites are Facebook, YouTube, Pinterest, Tumblr, Vimeo, LinkedIn, and there are others. In the old days your marketing plan was buying yellow page ...

This is a true, bonafide, example of a marketing a local business to boost community awareness of his services, a taxi company, just by using his smart phone, photos, and a Google Local Business listing. One local business client did something amazing and fun - he took photos of his taxis at various local places and uploaded them to his local business listing in Google. All done of this done from the comfort of using his smart phone. And, my oh my, look at what Google is sending him .... This is proof positive of a simple, just about free, marketing method that any business can accomplish. The next step in this effective marketing technique is taking it one step farther .... to set up a link, in his business listing on Google, to a landing page , on his web site, to start converting some of his viewers to subscribers. A great example of simple, successful smart phone marketing and the proof is in the pictures. Steu Mann, Ez Web Company

This information is research on current trends to help you consider how to reach your target audience and where to reach them to accomplish effective online advertising. In an online marketing campaign, while quality content remains the first objective, your business must also evoke a process that will produce leads from your content, as well as, have a process in place to convert them into a subscriber or buyer.  #1  Internet advertising continues to grow in USA . With an emphasis on advertising on mobile devices where there has been a 66% increase since last year. #2  Google and Facebook continue to be largest advertising venues. Google $30B (18% growth from 2014)and Facebook $9B (59% growth from 2014). #3  Online advertising can be effective. Google has demonstrated online advertising can work with $75B in 2015 revenue. But,  93% of users have said they considered ad blocking software, which speaks to the nature of advertising users are will...

Inbound marketing is not a channel or a technology, it is a strategy. There are several components that create the inbound marketing model. But, to be successful, there is more to it that just installing the components and waiting for the results. You, and your business, must make a commitment to the model. That is going to take to form of fine tuning those components and the overall inbound marketing processes you have implemented. So far, the businesses having success with this are dedicated to it. You cannot just expect it to be a turnkey operation and then walk away.  This is not a "drive through" approach to resolving your marketing issues. The truth is simple, you will not see instantaneous results overnight. To get started, most all business, have to review the culture of their marketing ideas and concepts. And, make some deep shifts to get started with inbound marketing. Here are reasons why an effective inbound marketing will grow your business: ...

Landings pages are the foundation of an inbound marketing program. There are two types of landing pages: click through and lead generation.   To download this infographic click here . Click Though Landing Page This marketing objective with this type of page is to have the viewer/reader/visitor click a link and be passed to another web page or web site. Lead Generation Landing Page The marketing objective with this type is to have the viewer take an action that converts then into a subscriber or buyer. For example, the list below has different goals a viewer/reader/visitor can achieve: - complete a form for more information - download a eBook - enter a contest - obtain a consultation Click here to see an example of a lead generation landing page .

In this digital age, with a revolution of new media and marketing techniques, a business with a marketing systems designer is expanding from the punch in their inbound marketing arsenal. Who is a marketing system designer? The typical skills for an effective, experienced marketing system designer would include the following: Web site development Blogging techniques Podcast creation Press release creating and distribution Writing content Designing and creating images - graphics, brochures, downloads Creating videos from start to finish SEO - Search Engine Optimization to build content marketing SEM - Search Engine Marketing to do ads in search engines and social media Building and monitoring marketing campaigns, including components such as landing pages and Call To Action triggers that combine effective conversion techniques Automating work flow processes with inbound marketing projects Methods and processes to identify and connect with niche markets What does ...

Thought is the only real currency there is. How many times have you left it up to a process or method or someone else to achieve your dream?   This gymnast from the olympics tells the Truth. Do you want the secret to success? This fella found out about gymnastics from a comic book at a very young age. He saw a star in one comic doing gymnastics. Next, he drew his own comic with the star doing gymnastics and winning. Today, he is the recognized winner, and leader in gymnastics ... besides being gold medal champ multiple times. For those of us in business, this is a great example of how to motivate your own business growth! http://www.nbcolympics.com/video/how-kohei-uchimura-discovered-gymnastics-comic-book (video) Steu Mann Ez Web Company

Are you working your marketing plan with the new rules? That is, the rules of the digital marketing age? Here are 7 very common mistakes made by marketing efforts in business, along with the solutions to avoid them. #1 Not understanding the difference between marketing and advertising. This one is easy. Advertising is buying ad space in a printed publication, TV, or the radio. Marketing is using your web site, including social media and the new radio - podcasting, to produce short term and long term awareness about your products and services to your desired audience. #2 Misunderstanding about reaching your target (niche) market Nowadays there are many influential sources that can distribute your news. Before the digital age, a few magazines and TV held all those cards. Not any more.  What is better, spending a lot of cash to push out generic ads, or building a network of resources that can deliver your crafted message to your niche market? #3  Forgetting that gre...

In this digital world there are new rules for marketing. If you choose not to follow them then you will strangle your advertising efforts. These are simple and to the point, you don't need a college degree to figure 'em out. To be successful with the new rules means applying some sweat equity; this will not cost you an arm or a leg. #1 Develop relationships directly with consumers. That is right. In the old days you had to spend bundles of money on media purchases to get your message out to the entire public. Nowadays, you can use the web to target your specific audience without having to purchase any media ads. For example, you can target your SEO (search engine optimization) strategy with content that focuses on a specific theme or product, by simply writing the content on your pages to accomplish "content marketing" which is, in essence, publishing content to inform the search engine spiders about how, where and why your products are fitting that specific th...

SEO (Search Engine Optimization), which is also known as search engine marketing, has two distinct flavors. And, both are based on organic search results - not paid ads. Gear your content with a "local" strategy and you are telling Google to display your wares when searches are made in your local area or about your local area. Configure your content with a "national" strategy to have your wares displayed when someone searches anywhere in USA, or globally, using terms relevant to your products/services. For example, if you are offering services such as construction or a restaurant, you probably don't need to attract a national audience.  On the other hand, when selling books, consulting, or jewelry you can deal with potential customers located in broader geographic locations. Two tips . To  succeed  with local SEO, make sure you placed your business in the FREE Google and BING local business directorie...

Three Lethal Myths Of Web Sites There are  three crucial languages of every web site . Without an understanding of those you won't grasp the three lethal myths. Protocols There are certain practices that must be followed in order to exhibit your wares on the web and in online marketing channels - such as Facebook and Google+. These protocols are not complicated, they are as simple as learning the rules and regulations about driving. Education Quality content is #1 in the online world. Content that is informative, more than just a sales pitch, is proven to have deeply-rooted endurance to readers and search engines. Marketing Building a reputation for your products and services is more than glitzy graphics, responsive designs, and/or product features/benefits. For example, correct web site architecture will enhance how marketing channels can recognize and distribute your content - creating a sphere of influence. ________________________...

Online Marketing Ideas Keeping Pace With Consumer Shopping Habits When you stop to think about it, the internet has revolutionized how and where consumers shop. One reason you need to care about your SEO (Search Engine Marketing) is this; search engines play a major role in the  purchase of products or services.  If you are not sure how to structure your SEO strategy, then I suggest thinking like someone shopping for your services. What phrase will they use in Google to find what they need which connects them to your business? A common mistake is to configure SEO equity based on a business name. With the free business listings in Google and Bing, automatically search engines algorithms will connect your business name with your services. But, if you have a brand name you want to solder into search engines, that requires a different type of SEO strategy. "Just about 60% of all organic clicks go to the organic top 3 search results." ...