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Showing posts from December, 2015

How To Use Google Ad Words To View Paid Ads & Organic Search Results

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There are millions of pages for your potential customers to choose from, what makes them show up on your web site or blog page?  Research tells us that the three main sources of web site traffic are ….. As a result from a search in a search engine A link from another web site, including social media A friend or associate gave them you link or business name Because the internet is constantly changing, what worked yesterday may not work today, with the exception of SEO (search engine optimization).  Quality SEO means you are producing organic search results in the search engines. And, you always want to be on the first page of search results, studies show most people don’t go past that page before clicking a link. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising from service...

Buiild & Sustain Your Online Marketing - 3 Steps

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“Over Thanksgiving and Black Friday weekend over $14.7 billion in online sales took place, over half of those on mobile devices.” ~ Market Watch We live in the age of digital marketing, like it or not. Without a web site touting your wares, you will be dropped from the map that the hordes of shoppers peruse. Obviously, the first step to be a marketer in the 21st century: get a web site in place with your own domain - one that you own. With that accomplished, you must determine what degree you want to participate in the evolving, and essential, three segments of a professional digital marketing plan: content development, web site development, and marketing campaigns.  Let’s take a closer look at each of these so understand if you are making the best steps to advance your cause. Content Development Having quality content is the core of any successful web site - across all business markets and industry categories. Typical this happens in phases for a small or medium size business. ...

Six Signs Your Business Marketing Is Unraveling

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Web Sites, Blogs, and Social Media have changed the face of advertising . Why? Because they are not dependent on the ole print world - they gather life, morphing to ignite and be the flames of the digital world. “As of January 2014, 87% of American adults use the internet.” ~ PEW Research What are some signs that your business is in trouble? By that I mean, not engaging technology to promote and sustain your business reputation. #1. No budget for online marketing To get started does not take a boat load of money. If you want professional help for design and SEO (search engine optimization), then you are going to have to hire it. Here is a guide to help explain that information in more detail. #2. Deep content is missing Having a blog or web site without well developed content can do more harm than good. Keep your content simple and to the point. Stick to the benefits and features of what you provide. Help the reader understand how you are solving their issue(s). With ...