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More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint. The top three reasons owners cited for creating a Facebook page were customer acquisition, building a network of followers and increasing brand awareness, according to the survey. Chrisy Bossie built a $100,000-a-year gemstone e-commerce business by sharing information about her products on her company’s Facebook page several times a week. “Steals in the Shop! I have a TON of new 36-inch-long necklaces, most priced at $15, available in amethyst, lapis, watermelon tourmaline, turquoise.... Shop them all here,” she wrote in a recent marketing post on a Facebook page for Earthegy, the business she runs from her home in rural Kent Store, Va. She als...

In case you haven't heard yet, Amazon is now getting into offering local services to local markets.  The BIG PIECE of this is that they are going to be selling services too. Amazon is know for physical products (books, CDs, movies) so seeing them get into offering local services is a major step. There are already similar services out there now. For example,  Angie's List offers a local business rating service and hangs it claim to fame on being a place to find reputable referrals for just about any type of service in any community. IMHO, this new Amazon service will probably knock Angie's List out of business.  Don't forget Angie's List charges a fee to both users (people like you and I who want to view the local business directory) and to businesses (folks who want to have their businesses rated by people using Angie's List). But, don't expect this to shake out overnight. A few days ago I was on Amazon Services to examine setting up how to use one ...

As a small business owner, you have to know how to get the most for your marketing efforts . The battle between Google and Facebook (FB) to be King/Queen of the pile will be interesting to watch over the coming years. #1 Google+ rivals FB since Google already has millions (billions?) of gmail users that can easily activate their Google+ accounts.  It is free to list your business with Google and create a Google+ account with it. #2 Blogger (blogger.com) is a free blog service that is owned by Google. And, yes, all those blog posts are automatically distributed to Google+ users. FB posts stay in FB and get little, if any, attention in Google, Bing, or Yahoo search results. #3 Google is the number one search engine used around the globe. Do you think their search results favor Google+ accounts and posts made with Blogger? Proof is Here.... The other day I logged into my gmail account and searched, in the Google search engine, for a local business - using a ke...

Facebook (FB) is expanding it's perception beyond a social network. What this means is pretty important if you are a small business owner wanting to sell more products. You already know that goofy "Thumbs Up" icon where everyone can bless you or hate you courtesy of FB. Imagine a world where you can sell your products online to anyone in FB. That means accepting payments online through FB - what a concept. That is in motion now as FB ramps up its' FbStart program, literally giving selected  businesses $30-60K to develop FB apps. Some say this eliminates the need for a web site or blog. Really?  Sure, FB has some advantages to doing networking. It's difficult to measure the clients it generates for business pages listed there. I see it more as a free "Angie's List."  I have never met a new client using FB, and only know of one business who has. But, FB is great as a search engine because it's a global repository of information ...

Google and Yahoo have announced big changes that will impact your small business web site. Several weeks ago Google announced the latest version of its' Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. If you see some change, good or bad, in your web traffic or your search engine rankings you know where it came from.  What Google is working towards, based on user (and webmaster!) feedback, is to  identify low-quality web page content more precisely . With that accomplished, there will be a greater diversity of high-quality small- and medium-sized sites in search engine results. Meanwhile, Yahoo announced that it is closing the Yahoo directory after 20 years of operation. Sure, they will have the Yahoo search engine available but no longer will they be maintaining their own directory of web sites and blogs. Over the years I have been comparing the search...

Organic links  are the bread and butter to expanding your web site traffic. They are not a quick fix like the golden arches, but the rewards are very significant. Organic linking  is the development of  hypertext  links between web sites with or without an explicit agreement to exchange links. Organic links are more likely to appear in a context relevant to the subject of the target document, which makes them useful for  search engines  like  Google search  that rank pages according to their links. In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect of local SEO on search results and more. A site’s rank changes too frequently to be a viable method of measuring your long tern SEO succes...

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