Learn How To Measure Your SEO (search engine optimization) In Three Steps
In the last two weeks I have been swamped with calls from people offering me SEO services . Naturally, I talked with them to see understand their services and prices. My disappointment was hearing fees ranging from $99 - $199 a MONTH, without a guarantee. Here are three easy steps to measuring your SEO. It makes sense to decipher what your SEO dollars are returning to your business. #1 Don’t base SEO results on finding the name of your business in search engines Obviously, your potential new customers don’t know the name of your business, all they know is a service or product they want to buy or use. I have seen too many people get excited about finding their business name in search engines, paying for that kinda result is a waste of money. Honest SEO results translate into people finding your business based on the description of your offering(s) AND your geographic location. #2 Make a list of words/phrases that describe your services an...