Website Administration Services

Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. About The Local Consumer Review Survey 2012 This online survey was conducted between 15th January – 1st March 2012. A set of 18 questions were put to a survey panel of 4,500 local consumers located in US, Canada and UK. We received 2,862 respondents. This is the 2nd wave of the Local Consumer Review Survey. The  1st wave of this survey was conducted in late 2010/early 2011. We compared results between the 2 waves (2010-2012) to determine any change in consumer attitudes and behaviour.* The following results and charts are taken from Par...

Three Easy Steps To Measure Your Organic SEO Traffic; a secret to internet marketing Organic liks are the bread and butter to expanding your web site traffic. They are not a quick fix like the golden arches, but the rewards are very significant. Organic linking  is the development of  hypertext  links between web sites with or without an explicit agreement to exchange links. Organic links are more likely to appear in a context relevant to the subject of the target document, which makes them useful for  search engines  like  Google search  that rank pages according to their links. In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect of local SEO on search results and more. A site’s rank chang...

Internet Marketing, five reasons videos are hottest internet marketing technique Online video is becoming a first stop for many customers, it's an excellent method of internet marketing.  Because this technique is fairly new, its' development is comparable to where web pages were a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements. According to Website Magazine, video is a driver of consumer confidence . Consumers are willing to watch videos 60% of the time they are found. #1 VIDEOS BOOST SEARCH ENGINE VISIBILITY   Video results appear in about 70% of the top 100 listings , the type of content most often displayed in universal or blended search results. (Marketingweek, 2011) #2 EDUCATE PEOPLE ABOUT YOUR PRODUCTS   Short of getting a customer in the door or sending a salesperson ...

Is Your SEO (aka Internet Marketing) On Auto Pilot?  Let’s be clear, to qualify your site as having an existing online marketing program or internet marketing plan there must be - at a bare minimum - these characteristics: A key word phrase implemented on individual web pages You have an active blogging presence You are regularly posting in social media networks Your pages offer at least one connection opportunity to visitors You provide visitors opportunities to satisfy that “impulse buy” factor with your online store There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m all for finding new ways to be more efficient and maximize the return for my time, but site owners need to be careful that they don’t get mistake efficiency...

Search Engine Optimization (SEO) and Social Media Marketing (SMM) are newer marketing tools than yellow page advertising.  While all three have the potential to reach a diverse audience, which is the best suited to accommodate the morphing attention spans of consumers in this digital age? A recent report by analyst firm Gartner predicts that digital strategies like social and mobile marketing will influence at least 80 percent of consumers’ discretionary spending by 2015. To get started I wanna make sure we all understand the same definition of SEO, SMM, and Yellow Page ads. Search Engine Optimization (SEO) The process of affecting the visibility of a  website  or a  web page  in a  search engine 's "natural" or un-paid (" organic ")  search results . [ jargon ]  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive fr...